Kaela Gallo Email & Phone Number

New York, United States

San Francisco, California, US

Brooklyn, New York, US

• Informed product development on Providers App using a variety of qualitative and quantitative research methods (surveys, concept and usability testing, in-depth interviews, etc.) across all stages of product development.
• Helped meet company OKRs through identifying research opportunities and partnering with Executive, product, and design stakeholders.
• Influenced product strategy through actionable recommendations based on research findings and app analytics.
• Met company research needs by hiring and managing 3 full-time researchers.
• Enacted trauma-informed research practices (ex. detailed, editable consent forms) to maintain participant trust.
• Vetted 100+ candidates in 3 years on key Propel value, Listen First. Developed interview exercise and scoring.

Brooklyn, New York, US

• Influenced product vision through Biannual Research Summaries, condensing 6 months of research into a digestible format
• Delivered insights quickly to unblock product development, collaborating closely with Debit, Benefits, and Business Development teams. Developed strong, trusted stakeholder relationships, resulting in repeated.
• Enabled the CEO to make data informed funding and strategy decisions, by executing annual data collection on app user demographics.
• Ensured a successful Debit Card launch by enabling rapid user feedback via 25-participant Co-Design Group. Maintained group for 6-months.
• Established Propel as a industry leader among national non-profits, state agencies, and the federal government through an 8-month longitudinal survey to track COVID impact.

Brooklyn, New York, US

• Increased product engagement and ad revenue by executing two redesigns of the Providers app (fka Fresh EBT).
• Grew app user base from 50,000 to 3+ million in 3 years. Designed all digital and physical marketing materials to attract new users.
• Drove revenue through design of Debit card, Job Board, and Coupon features. Conducted all UX interviews.
• Increased ad revenue by overhauling the content strategy for in-app ads.
• Enabled app expansion into Puerto Rico by providing customer support and content translation for 100,000+ Spanish-speaking app users.

San Francisco, US

• Improving Subsidized Child Care Benefits in the U.S. Jan - May 2022*
• Informed federal updates to the subsidized child care application experience.
• Contributed to successful research by advising Project Manager on scoping and tooling, and leading digital synthesis sessions for research teammates. *Building Trust in COVID Communications, Nov 2020 - Jan 2021*
• Informed government policies and processes by defining key needs of communities navigating COVID information to inform government policies and processes. Published insights and frameworks for widespread use.
• Increased USDR's visibility and inbound new client requests through an online webinar for over 100 gov and public attendees.

New York, New York, US

• Developed newly formed Young Professional Board as a founding member.
• Fostered a community of individuals and corporations to fundraise in support of Library for All (now Nabu.org) programs.
• Raised funds for the Haitian team

• Designer at Sverve [Aquired by Bloglovin']June 2014 - February 2016
• Doubled yearly revenue to $1.2 million by designing more than 30 new features, updated platform elements and executing Activate by Bloglovin' first ever Focus Group session with local bloggers.
• Created a smooth development process by collaborating closely with the engineering team and attending weekly meetings with India team.

New York, NY, US

• Executed bi-weekly email blast designs with the Creative Director.
• Created content for daily social media posts, increasing followers to 10,000 on Instagram.
• Researched marketing, design, and photography techniques that contributed to a successful website redesign.

Edited and design updates to Wordpress-based site, working closely with founder Jeanne Pinder.

Boston, MA, US

Reinforced my skills in HTML and CSS as well as advance my knowledge in: - Javascript- jQuery- UX/UI Principles- Crafted a new UX experience for with early-stage startup company, Bookalokal, giving them the capacity to add a new feature to their product. Startup Institute works with career changers and dynamic individuals to equip them with the skills.

Boston, MA, US

• As an AmeriCorps*VISTA at Habitat for Humanity Greater Boston, I was placed to build capacity for the non-profit to continue projects that I began long after I had left my one-year position. My main goal was to improve.
• Rebranding and designing all materials for annual American Dream Awards fundraiser for the most successful and well attended fundraiser to date, with over 400 attendees.
• Increasing communication with homeowners & donors, through regular quarterly newsletters, homeowner manuals, local newspaper ads and web elements.
• Updating informational brochures, creating Constant Contact emails, developing infographics and producing all other materials needed.

Rockville, Maryland, US

Cambridge, Massachusetts, US

Designed promotional and educational material, t-shirts and web elements to promote petitions and t-shirt sales.