Kaelee Martinez Email & Phone Number

Sacramento, Ca, Us

Sacramento, California, United States

-ownership and management of the Luxer One Brand-own and manage external platforms - ongoing management and retention of property managers and residents -ownership of competitive positioning strategy and messaging- community level support and coordination for properties and residents initiatives

Sacramento, California, United States

-Manage digital community engagement reaching over 20,000 users monthly- Produce compelling branded content by leveraging data-analytics to fine-tune brand strategy —boosting engagement and delivering high-value results. - Coordinate cross-functional teams and effectively prioritizing workflow to ensure on-time completion of all deliverables

Remote

- Doubled the brand’s instagram following from 10k to ~20k in two months.- Grew the reach of the brand monthly from ~30k views/post to over 100k views/post.- Diversified content strategy by adding new channels including Youtube Shorts.- Defined the new brand strategy resulting in a complete brand-redesign and building a new website to create a more cohesive and succinct user experience launching soon.

Sacramento, California, United States

- Create, design, and collaborate with other Graphic Designers on the team to capture our audience with compelling imagery, graphics, and branding - Design new branded elements to be used externally and internally across all 88 franchises- Conceptualize new logo and branding for a national campaign

Sacramento, California, United States

- Bring to life the voice of the Davies Imaging brand by strategizing content and collaborating with others to create a brand that will resonate with our target audience- Create finished composite photography for clients including retouching, photo compositing, file organizing, color correction, sky and window replacement etc. color correction, sky and window replacement etc. - Coordinate and oversee all overseas editor work including creating detailed instructions, organizing files, and communicating clear asks and guidelines cross countries and languages in order to achieve premium quality work on time and on budget- Design and compose any static graphic design elements, or print marketing materials the company may need- Owned the social media content strategy and implementation across all social platforms for the company including growing Davies Pinterest following from 0 to 20,000 monthly viewers in only three months

Rancho Cordova, California, United States

- Defined the voice of the Strom Living Brand through brand strategy, ideation, and implementation- Managed and created content across all social media platforms including Facebook, Instagram, Pinterest, Google Ads, Facebook Ads, etc- Designed and implemented branding for new products both customer and business partner facing- Saw the opportunity to modernize the time-tracking system for the company and took the initiative to own the on-boarding process of all company employees onto the new time tracking system including putting together a comprehensive presentation to explain the new process to the entire company

Merced, California, United States

- Capture the essence of each event put on by the Center through multiple digital and print avenues in order to promote Center event awareness- Promote all Center events through SEO best practices, management of all of the Center's social media, and utilizing business analytics tools to captivate our target audience- Photograph, design, write, and create content for all events hosted by the Center- Assisted in the execution of all Center Events including concerts, lectures, luncheons, theater plays, musicals, art shows, etc.

Modesto, California, United States

- Using official company strategy, conceptualized from ideation to production a new brand wine brand and pitched this new brand idea to Marketing Executives within the winery- Utilized and interpreted the data from multiple data tools to strengthen the story of my brand- worked cross functionally by organizing and facilitating multiple meetings in order to effectively and artistically communicate the essence of the new brand to multiple departments across the winery to help make the brand come to life

Merced, California Area

-Scheduling and coordinating meetings for the faculty of the School of Social Sciences Humanities and Arts at UC Merced. -Supporting the Operations Team in daily tasks-Organizing and distributing mail, conference room keys, cubicle keys, and meeting schedules for the department

Univeristy California Merced

-Lead a group of six Peer Instructors through their first year in the classroom and offered support through weekly meetings and one on one assistance- Lead instruction in the classroom once a month to teach interpersonal relationship skills to the class through lecture and activities-Guided students in and outside the classroom by having meetings to answer questions and help point the students in the right direction depending on their interests-Assisted in teaching freshman the soft skills they will need to succeed in college through instruction and classroom activities

Modesto, California, United States

- Utilized knowledge of the Adobe Suite and graphic design skills to assist in the creation of multiple websites, microsites, and online advertisements for a multitude of brands across the winery- Conceptualized, designed, and produced a new product idea for the winery including package design, mobile site prototype, social media, and lifestyle video promotion- Took the initiative to reach out cross-departmentally to understand market data and strengthen my brand argument turning a side project into a full brand pitch for the winery

Modesto, California Area

-Generated over 600,000 impressions on Glassdoor-Reached over 10,000 people on Facebook-Increased the amount of daily impressions on LinkedIn from about 5,000 impressions a day to about 15,000 impressions a day-Created over 11,000 impressions in 45 tweets, generating 1,000 new profile visits-Innovated new ways to recruit new applicants to our company through social media channels including creating over 50 thirty second to one minute videos and two five-minute feature films promoting internship opportunities at the company (featured below)

Modesto, California Area

-Utilized graphic design skills in order to create an internship catalog to showcase all available internship opportunities in an easy to navigate document-Created a job-shadowing program in order to promote an increase in company diversity -Assisted in the day to day management of the department including organizing meetings, sending notifications, and assuring the completion of paperwork

Certification, User Experience & User Interface Design, A

Bachelor’S Degree, Global Art, 3.35

Activities and Societies: Collegiate Cheerleading Phi Mu Fraternity Outdoor ClubStudying Global Art with a minor in Spanish.

High School Diploma

Activities and Societies: -JV Denair Cheer Team Member (2011-2012) -Yearbook Business Manager (2012-2013) -JV Denair Cheer Team Captain.