Kahlun Wong Email & Phone Number

Kuala Lumpur, My

Malaysia

Clients I’ve worked with:Sandler - https://www.linkedin.com/school/sandler-training/Spirion - https://www.linkedin.com/company/spirion/Cellebrite - https://www.linkedin.com/company/cellebrite/PCS Retirement - https://www.linkedin.com/company/pcsretirement/Marketing Manager- Strategize, develop, and manage a team to execute a comprehensive marketing program that aligns with the client’s goals and objectives. - Oversee and optimize all marketing channels, including but not limited to digital advertising, social media, email marketing, content marketing, and webinars, ensuring that each channel is effectively driving leads and conversions at each stage of the funnel. - Collaborate with the demand generation team to create and execute demand generation campaigns that generate high-quality leads, nurture prospects, and convert them into sales opportunities to fuel the overall sales pipeline.- Develop and implement ABM strategies to target and engage key accounts, working closely with the sales team to drive revenue growth and maximize customer acquisition.- Utilize data-driven insights to evaluate the effectiveness of marketing campaigns, identify areas for improvement, and make data-backed recommendations for optimization across all marketing channels. - Stay informed about industry trends, competitors, and customer preferences to identify new opportunities to enhance the marketing program and drive business growth.- Coordinate with cross-functional to ensure marketing efforts are aligned with product launches, promotions, and other company initiatives and ensuring that no team members are working within silos.Account Manager- Develop quarterly and executive business reviews to articulate marketing impact and contribution to overall revenue from a C-level perspective-Understanding and translating business requirements of stakeholders into actionable plans for execution

Malaysia

- Working closely with other members of the marketing teams, including product marketing, brand communications, web and event team to understand the data points applicable to each group and advise on areas for opportunity and improvement in implementation and execution of campaign- Building and maintaining an overview dashboard of all marketing activities including pay per click, advertorials, organic and paid social, EDMs, SEO to evaluate success, measure ROI, determine best practices, and ensure the best use of budget- Maintaining the customer database with an in-depth understanding of how our customer data is structured within HubSpot and Salesforce, and segment the database based on criteria (region, persona, life cycle)- Formulating strategies, analysing gaps and identifying the user journey to ensure high quality web traffic, customer engagement to the website

Norway

Marketing strategy and implementation- Strategize marketing activities for the fiscal year to be in line with the company’s overall goal and proposing such ideas to a group of internal stakeholders- Conceptualize and initialize project plans for marketing activities while distributing workload between colleagues- Implement and execute project plans with frequent updates to internal stakeholders on project progress and reporting overall project success through analytics Performance marketing and analytics- Building reports and dashboards using Google Data Studio and Google Analytics for analytical review of SEO, SEM, PPC and website performance- Evaluating and reporting important metrics that affect the website traffic, electronic mail campaigns, marketing outreach activities and strategizing action plans to improve performance- Perform site and region specific keyword research, competitive analysis, and detailed technical review of the company’s website to ensure the health of the site in the online space- Formulating a report to monitor the cost of acquisition per leads through different campaign channels and the revenue on ad spent Event marketing- Project planned user-based events with different aims (drawing new prospects, remarketing, customer engagement)Operational marketing- Monitoring and posting of relevant company related and product information to social media using Hootsuite to maintain engagement with contacts- Drafting electronic mail campaigns to different market segments to promote brand awareness and customer engagement- Produce designs for websites, product graphics, web logos, social media graphics, banners, email campaigns and email templates for use throughout the company - Collaborate with content team on creating product portfolio documentations and sales plan for channel partners and internal stakeholders to reengage with cold leads- Designing print adverts for publications to promote the product to a wider audience

Malaysia

Focused on updating existing sets of documentations within the business and further development of proposals and training materials as required. Key functions within the organization are: 1) Release notes updateResearch, prepare, and edit release notes as required by the development team to communicate technical information clearly, concisely, and accurately in a manner appropriate to the audience.2) Training materials preparationWorking closely with multiple subject matter experts and the software development team to understand the complete functionality of the program, and create training materials targeted for new employees and new customers alike. 3) Product sheets updateRevise and update existing documentations to support new product release while ensuring that the unique selling points of the product is not lost in translation, and articulated in a manner that is free of jargon to new customers.4) Ad Hoc proposalsBusiness proposals as requested 5) Press releaseAssist with writing, editing, and proof reading newsletters, website articles, and blogs as requested

United Kingdom

Primarily focus on the marketing development and enhancing the corporate image of the company. Key functions within the organizations are:1) Website marketing Researching the industrial demand of the market, and using data and my understanding of psychology and consumer behavior to shape client's narrative and create content experiences tailored to the company's target audience.2) Adwords campaign analystAnalyze the effectiveness of Google Adwords campaign based on specific variables such as impressions and conversions; and building a tailored campaign strategy for the specific target audience with an emphasis on cost efficiency.3) Business proposalsProvides specialized expertise to support the development of the proposals in basis of technical approach and related writing, and for incorporating proposal strategies and other materials into the proposal. Includes editing texts in compliance with the proposal manager or section leads guidance. 4) Google search engine optimizationResponsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engine by developing website content to include prominent keywords and phrases to increase traffic to website; by conducting various testing methods in design, layout, website content techniques to gain the most organic traffic.

United Kingdom

- international sales representativeactively searching and responding to new leads on for overseas clients and partners in regards to product inquiries, requests, and specifications. worked closely with the head office in UK for the closing rate of clients and securing deals.- search engine optimizationcontinuously monitoring the organic ranking of various webpages and seeking new approaches to ensuring that the webpage will be within the first page result of popular search engine via organic ranking, provided with the opportunity to learn about the various algorithms of search engines and monitoring the performance of competitors' website. also actively involved in the search engine optimization of youtube video rankings. consistently searching for a method to enable youtube video to have the highest ranking through various search term and monitor the performance on a daily basis- customer relationship managementcatching up with existing clienteles in regards to their purchase and provide additional support when requested. responding and redirecting inquiries through social media channel to relevant personnel within the business operation to maximize client satisfaction- knowledge based managementconsistently developing new marketing materials for sales representative in the business to use when making a product offering and for proposing a solution to large client base. also developed documentations on business process and back end process such as security management, password handling, and sustainability policies. have created over 500 pages worth of documentations ranging from baseline security assessment to general marketing inquiries such as brochures and product information slides.- public relationshave created over 100 different blog posts, newsletter for the company products signaling when a new product is launched, when a new feature is launched, and when there is a new firmware available. have released each newsletter and blog on a weekly basis