Kailey Greco (Hunter) Email & Phone Number

- Develop and implement a comprehensive marketing strategy that supports the company's business goals and objectives.- Oversee the development and implementation of branding and messaging strategies that effectively communicate the company's value proposition to its target audiences. This includes but is not limited to social media, public relations, website, thought leadership pieces, marketing collateral, overall branding - Create and execute marketing campaigns that drive demand and generate qualified leads for the sales team through Database Marketing and the use of tools such as HubSpot.- Monitor and report on key performance metrics, such as lead generation, website traffic, and campaign ROI, and make data-driven decisions to optimize marketing programs.- Ensure that marketing programs are aligned with business objectives and customer needs. Develop and manage relationships with external vendors, such as creative agencies, digital marketing firms, and public relations agencies.- Manage the marketing budget, ensuring that all expenditures are aligned with the overall marketing strategy.- Stay up-to-date with industry trends and best practices, and continuously improve the effectiveness of the marketing department.

Charlotte, North Carolina

Charlotte, North Carolina Area

Charlotte, North Carolina

•Write content for social media, blogging, content offers, email marketing, web copy, etc. to improve clients’ social media and website traffic•Create and maintain multiple social calendars and blogs based on specific client voice and channel strategy•Ensure a consistent voice for each campaign and guaranteed quality materials were produced on a timely basis•Collecting quantitative and qualitative data from marketing campaigns

Charlotte, North Carolina

•Network with pet professionals and key influencers in the pet industry•Organize, coordinate and staff local events•Work with the sales department to generate referrals from current customers•Create and manage Facebook and Nextdoor social media pages for nine divisions•Create shareable content for Facebook and write original copy•Track social media analytics for Facebook by month to track fluctuations in followers, likes, interactions, and post involvement

Charlotte, North Carolina Area

•Conduct event research pertaining to client, logistics, entertainment, décor, transportation, sponsorship, and other miscellaneous needs•Perform administrative needs including updating event files, PR archiving, vendor filing, updating event board, warehouse inventory updating, updating event idea boxes, and linen swatch filing •Attend event planning and internal meetings•Participate in event creative process and meetings•Communicate with/confirm event vendors and manage contact information •Visit venue sites and networking events•Participate in onsite events

Harrisburg, North Carolina

•Created social media content and writing copy for several clients including Cachet Nail Salon and Carolina Country Music Festival (see below)•Tracked social media analytics for Facebook, Instagram, and Twitter by month to track fluctuations in followers, likes, interactions, and post involvement•Created and managed a social media calendar to schedule posts across different outlets•Used Hootsuite to manage client social media including Facebook, Instagram, and Twitter•Interacted with customers via social media channels to answer questions about services, events, and other miscellaneous questions•Practiced grassroots marketing for Cachet Nail Salon after the client opened its second location•Completed a full marketing information sheet for client before opening its second location which included extensive information about other local restaurants, stores, and shops within a 10-mile radius •Reached out to local colleges and universities to create press kits•Brainstormed ideas for client events and social media