Marketing And Web Development Manager
CurrentLeading Digital Strategy for Canada's Black CommunityI'm passionate about empowering and amplifying the voices of Black Canadians. In my role as Marketing & Web Development Manager for the Federation of Black Canadians (FBC), I spearhead the organization's digital presence and marketing efforts.Here's what I do:Develop and execute comprehensive digital marketing campaigns to raise awareness of the FBC's mission and initiatives.Manage and maintain the FBC's website, ensuring it's informative, user-friendly, and discoverable.Oversee social media strategy and content creation to engage Black communities across the country.Collaborate with internal teams to develop and promote resources that support Black Canadians' social, economic, and health well-being.Stay current on digital marketing trends and technologies to optimize the FBC's online reach and impact.Use analytics and KPIs to discover trends and make data informed choices.Manage our marketing department, to delegate and support with email marketing, content creation, growth strategies.I'm driven by a commitment to:Building strong online communities that connect and empower Black individuals and organizations.Leveraging the power of digital storytelling to share the rich experiences and perspectives of Black Canada.