Kaitlin Perata Email & Phone Number

San Francisco, California, Us

New York City, Us

• Identify and champion strategic, on brand cross-platform (including programming, marketing, digital, social, press) ideas for ad sales sponsorship, on a proactive basis and/or in response to client RFPs• Execute partnership deals for clients in collaboration with the creative team and other departments as needed• Maintain strong working relationships with internal DCI divisions as well as external groups• Manage the flow of network information, including but not limited to: program schedules and descriptions, marketing campaigns and elements, digital strategies and more to the Ad Sales and Integrated Ad Sales Marketing Teams• Communicate with Digital and Social teams as it relates to client opportunities, trends in order to help create unique partnership offerings that differentiate HGTV from competitors• Manage and oversee project timetables with direct hands-on management of meetings, follow up, lists of campaign assets

New York, Us

• The Project Manager, Branded Entertainment is responsible for the development, execution and management of branded entertainment elements on HGTV. This position is integral to the development and execution of ideas that drive ad sales revenue for the business unit. It requires the ability to work with Network teams, Ad Sales Account Executives and the VP Ad Sales Partnerships to identify and execute value earned Ad Sales Deals.

Los Angeles, Ca, Us

• Manage 55+ branded content partnerships with budgets between $25K and $200K from ideation through delivery for Evite’s in-house Video Development and Production team• Develop data-driven sales collateral and persuasive pitch decks for prospective advertisers, and package sponsorship proposals for incoming RFPs across all verticals to optimize and sustain sales pipeline, totaling more than $7MM in proposed programs• Lead the pre-sales and creative production process in partnership with sales by developing detailed RFP responses and innovative marketing solutions for advertisers• Oversee and coordinate the creative production process between advertisers, sales and in-house production team• Supervise the production of 350+ original and branded videos and develop a comprehensive video programming calendar to support sales planning cycles • Assist in the integration of video across Evite’s social channels, resulting in a 93% increase in impressions YoY and a 15% increase in engagement YoY between 2018 and 2019

Los Angeles, Ca, Us

∙ Project manager for 15+ branded content campaigns and brand partnerships totaling more than $1.5MM in ad revenue and growing total video revenue by more than 10% year over year∙ Assisted in the creation and development of over 125 branded content proposals for major advertisers totaling $6.4MM in proposed programs over the course of one year∙ Helped establish Evite’s first integrated marketing program and revise the sponsorship rate card, resulting in a 40% increase in average deal size YoY∙ Produced 20+ original short-form DIY videos in-house for Evite’s 100MM+ annual active users on evite.com, Evite’s social channels and email newsletters totaling over 60MM views in 18 months

Los Angeles, Ca, Us

∙ Helped build and scale Evite’s new Video Development and Production business from scratch, leading the transition from editorial to video content ∙ Co-managed 12 branded content campaigns for major advertisers, totaling more than $1MM in revenue∙ Helped to increase the number of video inclusions on branded content proposals by 65%+ between 2016 and 2017∙ Assisted in the creation and development of 35 branded content proposals for major advertisers, totaling $2MM in proposed programs over the course of one quarter

Los Angeles, Ca, Us

∙ Supported Evite's editorial team by writing and editing 50+ articles for ideas.evite.com and contributing new content ideas during brainstorms∙ Conducted competitive analysis research and developed detailed reporting tracking the performance of editorial content using Google Analytics

Los Angeles, Ca, Us

∙ Supported Evite's editorial team by writing and editing 50+ articles for ideas.evite.com and contributing new content ideas during brainstorms∙ Conducted competitive analysis research and developed detailed reporting tracking the performance of editorial content using Google Analytics

Los Angeles, Ca, Us

An award-winning student-run digital and print media organization providing accurate, relevant and responsible journalism for the LMU community. ∙ Proudly contributed to the editorial operations of an award-winning student-run digital and print media organization providing accurate, relevant and responsible journalism for the LMU community

London, United Kingdom, Gb

∙ Wrote, edited and published digital content for Isango!, a specialist retailer of travel tours, experiences and attraction tickets

Bachelor Of Arts (Ba), English Language And Literature And Gender Studies

Bachelor Of Arts - Ba, English Language And Literature, General

Education record