Kaitlyn Baase Thoreson Email & Phone Number

Midland, Michigan, United States

- Create and implement project plans using ClickUp, Redmine and Team Gantt- Lead, collaborate, and set milestones with graphic design, web development, quality assurance, and other teams to make campaign improvements- Create specifications for functionality of features, including use-case scenarios, design, accessibility and UI/UX- Collaborate with team leaders to balance workloads for proposed improvements- Review participant feedback and propose improvements for HES’s suite of… Show more - Create and implement project plans using ClickUp, Redmine and Team Gantt- Lead, collaborate, and set milestones with graphic design, web development, quality assurance, and other teams to make campaign improvements- Create specifications for functionality of features, including use-case scenarios, design, accessibility and UI/UX- Collaborate with team leaders to balance workloads for proposed improvements- Review participant feedback and propose improvements for HES’s suite of over 13 well-being campaigns- Assure defect-free participant and dashboard user interface as well as accuracy and completeness of reporting functions Show less

Midland, Michigan, United States

- Support 80-100 clients throughout the entirety of their relationship with HES- Analyze engagement and participation rates for previous campaigns offered; collaborate with clients on ways to increase engagement - Recommend products through demos and training sessions to ensure clients have the most success- Collaborate with clients directly or through partners to ensure needs are being met- Utilize FileMaker to build and maintain sales, opportunities, and client… Show more - Support 80-100 clients throughout the entirety of their relationship with HES- Analyze engagement and participation rates for previous campaigns offered; collaborate with clients on ways to increase engagement - Recommend products through demos and training sessions to ensure clients have the most success- Collaborate with clients directly or through partners to ensure needs are being met- Utilize FileMaker to build and maintain sales, opportunities, and client engagements- Offer continuing education to entire account management team and train new hires- Provide exemplary customer service using Zendesk to provide an average response time of under 1 hour to all participants Show less

Greater Detroit Area

- Monitor news daily for mentions of Rock Ventures’ and Quicken Loans’ Family of Companies- Create and distribute “Threads,” an internal public relations newsletter for our Family of Companies- Collaborate with interns and team leaders to produce a press kit for Rock Ventures- Create a social media plan and content calendar for Rock Gaming to help increase presence on Twitter- Create public relations plans for Hollywood Casino at Greektown (previously known as Greektown Casino)… Show more - Monitor news daily for mentions of Rock Ventures’ and Quicken Loans’ Family of Companies- Create and distribute “Threads,” an internal public relations newsletter for our Family of Companies- Collaborate with interns and team leaders to produce a press kit for Rock Ventures- Create a social media plan and content calendar for Rock Gaming to help increase presence on Twitter- Create public relations plans for Hollywood Casino at Greektown (previously known as Greektown Casino) for their recent renovations Show less

-Manage PRSSA- Ferris State Chapter and oversee all activities-Work with other student organizations on campus to promote collaboration throughout the College of Business-Work closely with PRSSA's student run firm-Work with executive board to coordinate speakers, events, and chapter development for all members-Attend networking events and conferences to learn more about public relations and marketing- Helped coordinate “Za Best of Za Best” fundraiser that brought in over… Show more -Manage PRSSA- Ferris State Chapter and oversee all activities-Work with other student organizations on campus to promote collaboration throughout the College of Business-Work closely with PRSSA's student run firm-Work with executive board to coordinate speakers, events, and chapter development for all members-Attend networking events and conferences to learn more about public relations and marketing- Helped coordinate “Za Best of Za Best” fundraiser that brought in over $1200 in revenue for a local homeless shelter and for PRSSA’s travel account Show less

Big Rapids, Mi

-Write and publish press releases for upcoming events on campus-Help manage multiple Ferris State University social media accounts such as @FerrisStudents on -Twitter, @FerrisStateU on Instagram and Ferris Student Experience on Facebook-Serve as a host of Ferris Lowdown, a weekly show on YouTube that updates Ferris State students of events taking place on campus

Big Rapids, Mi

-Gave hour-long presentations to groups of more than 400 people during new student orientation-Served as an ambassador to new students coming to campus for the first time-Created a public relations plan for Ferris State’s Office of Admissions to help Ferris State be seen as a welcoming and exciting campus to visit when taking official campus tours

Big Rapids, Michigan

- Coordinate guest speaker events to benefit PRSSA member understanding of different areas of public relations- Manage and oversee social media accounts, including Facebook, Twitter and Instagram- Oversee blog manager and helped increase traffic from previous year by over 650% -Editor for semester newsletter, PR BizNews

- Post internship spotlights, student interviews, and other PR-related content for out PRSSA Chapter’s blog- Scheduling blog posts and make sure they are submitted, posted, and promoted on time- Since taking over in August 2012, blog views have increased from 3-90 views per month to 200-600 views per month

Louisville, Kentucky Area (Virtual)

-Generated content on Facebook, Twitter and Instagram for America’s Best Championships, Coastal -Cheer and Dance Corporation and The U.S. Finals-Traveled to several locations around the United States and served as head social media manager for each two-three day competition-Contributed to nationally trending topic, #MAJORScheer-Used Adobe InDesign to create graphic images for use on social media channels

Saginaw, Michigan Area

-Created a public relations plan for Red Carpet Series, a six-show concert series that featured acts such as Drew Carey, The Ten Tenors and Moscow Ballet’s “Great Russian Nutcracker”-Job shadowed on-site event planner twice a week to learn basics of event planning for both small and large-scale events-Attended weekly meetings with marketing coordinator for the Red Carpet Series-Maintain relationships with new and current customers to promote future sales for events

- Prepare food and beverages for customers- Direct customers to correct theaters and make sure customers are satisfied

Freeland, Mi

- Prepare food and beverages for customers- Direct customers to correct theaters and make sure customers are satisfied

Bachelor Of Science (B.S.), Public Relations, 3.43 Gpa

Activities and Societies: PRSSA, Cheerleading Team

Education record