Kaye Kirschner Email & Phone Number

New York, Ny, Us

Purchase, Ny, Us

Lead a team and have ownership of 4 products in the Test & Learn (business experimentation) product suite

Purchase, Ny, Us

This role sits within Mastercard's Data & Services (D&S) business, which is focused on driving value beyond the transaction through data products and other enablers. Lead special projects for growing Data & Services. Lead generative AI strategy and implementation for D&S· Lead assessment of XX Gen AI use cases aimed at driving value through revenue generation or cost savings. Prioritized use cases for pilots with potential impact value in the millions. · Evaluate and select vendors for implementation based on capabilities and cost. Set KPIs to evaluate use case success. Pilots underway.· Manage a cross-functional working team of 20-40 people and steering committee of 12 executives. Select other initiatives· Led D&S-wide workstream to improve customer feedback gathering and usage, which ranked low in D&S employee feedback survey. Initiative’s efforts resulted in one of the highest increases in survey results.· Prepare materials for executive communications, board meetings, and investor relations.· Recommend strategic actions to enhance the competitiveness of D&S based on interviews and research.

Purchase, Ny, Us

Incubated new artificial intelligence products and scaled acquirer-focused enterprise products.Nascent product iteration (0-1)· Managed multiple, simultaneous AI product MVPs for Fortune 500 firms in areas such as credit/lending risk, operational anomaly detection, and customer lifetime value. Select results include: Annual savings of $55M by predicting losses for major bank & flagged 50% of delinquent accounts 70 days in advance of default. · Revamped go-to-market of custom analytics products by developing high-performance, lower cost alternatives to custom models for long-tail of B2B prospects.· Uncovered $239M in suspected fraud during healthcare payments integrity pilot, with 3X increased fraud detection, 20X reduction in false positives, and 4000X reduction in manual rules. This led to a partnership with major reseller. Related utility patent issued.· Hired and trained PMs. Supervised firm-wide Harvard MBA recruiting across all positions. End-to-end product management for fraud detection products (1-n)· Led team in creating machine learning-based fraud score. Considered algorithm performance trade-offs and optimized for precision. Met high standards in regard to bias, privacy, and compliance. Increased fraud detection by 3X and reduced false positives by 15X. 30+ enterprises as customers within first year.· Created Rules UI product to allow customers to write business rules to override ML score when necessary. Ensured easy and quick upload ability, intuitive user interface, and ability to white label. Pairing the ML score with this Rule UI, one acquirer reduced their number of manual rules 50k to 250.· Developed vision for Case Management UI to view and augment details on cases flagged.· Conducted B2B user research and set product vision, pricing, and go-to-market strategy. Collaborated with data science, software engineering, user experience, sales and others in build and commercialization.

Purchase, Ny, Us

Ensured successful global releases of B2C wallet APIs and tokenization products.· Prioritized regional feature requests and defects for key global digital payments products to mitigate launch risks and ensure positive customer experiences. Reduced defect resolution time by 20%.· Analyzed root causes and mitigated future concerns related to user-impacting issues.· Led discussion of technical and commercial release details in weekly meeting with 250+ people distribution. Collaborated cross-functionally as global point of contact for product team. · Wrote technical release notes for digital payments products impacting billions of transactions.

New York, Ny, Us

Incubated data products in advertising (adtech) space; focused on retail, CPG, and QSR clients.· Conceptualized operational insights product based on proprietary mobile location data. Enabled businesses to use insights on foot traffic to inform store hours, marketing, and more. Built initial reports myself to prove concept and sold them to customers for $XXK each. Created business case for further development.· Enhanced core advertising product through building insights tool to suggest target audiences and potential impact. Resulted in increased revenue for core advertising product.· Led initiatives to monetize proprietary ads data and behavioral insights. Built audience subscription product which included packaging IDs for targeting according to brand affinity and inferred lifestyle.

Stamford, Ct, Us

Helped with the relaunch of Sheraton (43% of Starwood’s global rooms) by devising initiatives to make the brand more attractive to guests and property owners.· Built an economic fact base through interviewing 20+ senior stakeholders and analyzing costs. · Conducted study of guest experience, including analysis of reviews for beds and bath amenities, to inform brand-wide changes to elevate guest perception of Sheraton in competitive landscape.· Proposed initiatives to increase profit at properties, including a reimagined guest-request amenity program, and partnerships in line with new branding. Presented these initiatives to Senior Vice President of Sheraton.

Jersey City, Nj, Us

Advised retail, healthcare, and financial services clients on strategy, marketing, and operations through approaches grounded in predictive analytics.Customer Insights· Performed due diligence for a private equity firm considering the purchase of a leading healthcare chain. Evaluated membership up-sell opportunities through customer segmentation. Purchase completed.· Evaluated end-to-end collections process at a Fortune 100 financial services company. Used analytics-based approach to identify 13 opportunities for revised cardholder segmentation by predicting customer resiliency.Strategic Analysis· Spearheaded procurement spend diagnostic for international retail chain, identifying potential savings of 15%. Led analysis for 2 of the 3 largest spend categories, totaling $55 million. Suggested ways to cut costs while still achieving firm’s corporate social goals of low waste generation and retail outreach to emerging markets.· Evaluated market position of restructured global procurement group at a Fortune 100 financial services firm along four pillars: Foundation, People, Process, and Technology. Proposals accepted and implemented. Organizational Development· Coordinated North America Recruiting for consultants. Managed captains of 12 schools for on-campus recruiting, preparing all central marketing and candidate evaluation materials, and serving as gatekeeper to upper level management decisions.

Ithaca, Ny, Us

Served as teaching assistant for two semesters of Cornell's 400/+ student class in the Applied Economics and Management major.• Helped professor prepare examination questions and grade tests.• Held office hours to help students better understand key course concepts.

New York, Ny, Us

Analyzed performance of media subsidiaries to aid executives in strategic decision making.· Created presentation to educate agency on new technologies enhancing shopper experience in supermarkets.· Prepared market research and press materials for firm’s launch of a digital marketing joint venture in India.· Tracked and measured global media coverage resulting from Mediabrands’ press releases.

Birmingham, West Midlands, Gb

Prepared and presented report synthesizing recommendations for how the university could better meet student needs, while at the same time promoting improved relations with the surrounding Birmingham community.• Assessed university housing programs through survey analysis, focus groups, and interviews.

New York, Ny, Us

Helped plan initiatives to benefit the Times Square community and New York City at large.• Researched past events of various NYC Business Improvement Districts and prepared a 50 page report, with accompanying presentation, proposing future initiatives and goals for the Times Square District.• Verified balance sheets to ensure their accuracy and to measure financial success of Alliance events. • Helped execute large-scale events, such as Taste of Times Square and Yoga for the Summer Solstice.

Us

Master Of Business Administration (Mba)

B.S, Applied Economics And Management, Magna Cum Laude

International Business

High School