Katie Meehan Email & Phone Number

Auckland, NZ

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Greater New York City Area

• Manage promotions, events, multi-line product pages and other company-wide initiatives
• Establish promotional cadence for site-wide coupons as well as marketing placements
• Recommend and execute merchandising and promotional strategies
• Partner with merchandising, marketing and cross functional teams (Email, CRM, Site Experience,Production, etc.) to align/execute merchandising and promotional strategies
• Analysis and reporting of sales and promotional activity including hindsight analysis andrecommendations on how to proceed
• Identify areas of opportunity within new product collections, customer patterns/behavior, and market trends

Greater New York City Area

• Supported with go-to-market programs and launch plans for all company initiatives including, but not limited to: annual store events, major company initiatives and product launches
• Lead day-to-day execution of all digital campaigns; manage communication to all internal teams and stakeholders; stay ahead on project timelines and deliverables to ensure a timely launch
• Responsible for creating and maintaining marketing project timelines, marketing channel calendars, creative briefs, asset delivery, and all business approvals
• Coordinated across merchandise partners, business partners and cross functional teams (Email, CRM, Social Media, Paid Social, SEO, Editorial, Ecommerce, Production and Creative) to successfully execute all marketing.
• Acted as a main liaison between marketing, creative and production teams
• Worked closely with our Data Analysts team to generate reporting and analysis through Adobe Analytics (Omniture)

Greater New York City Area

• Strategically partnered with all 7 merchandising departments to traffic all deliverables related to promotions, from ideation to store execution, across 640+ stores nationwide
• Communicated promotional strategies to field organization via monthly overviews and floor maps to maximize sales and profitability
• Collaborated with cross-functional partners to generate in-store signage, e-mail, website and direct mail concepts
• Coordinated nationwide in-store events including, but not limited to event logistics, timelines and collateral requests for the successful planning and execution of sales-driving, brand-building in-store special events.

Greater New York City Area

• Reported directly to the Vice President of Books while providing administrative support, calendar management and assisting with special projects as needed for 660+ stores nationwide
• Evaluated and provided analyses on the success of promotions, fixtures and merchandising initiatives on a weekly level to assist a team of 4 buyers with future decision making
• Assisted buyers with planograms, graphic requests, new title set ups and reorders for monthly promotions
• Prepared and entered store communication projects through e-planner tool for execution of promotions
• Maintained all legal records within the Children’s Department, including; strict on sale forms, affidavits and non-disclosure agreements

Greater New York City Area

• Formulated and implemented a merchandising strategy based on a knowledge of the target consumer market, inventory mix and industry trends
• Managed and maintained assortment of 2000+ SKUs across 9 categories
• Assisted with visual merchandising of product pages including product image and product copy uploads
• Coordinated photo shoots through scheduling, product prep, in-office coordination and editing process
• Created the company shipping manual, outlining all procedures for domestic and international shipments

Sydney, Australia

• Contributed to the launch of Time Out Adelaide, Brisbane, Melbourne and Perth by researching, fact-checking and writing original content for the online publication
• Continuous updating and fact-checking of listings, venue descriptions and various other details of existing articles for Time Out Sydney
• Uploaded images and copy for all mentioned establishments, venues, restaurants, and theaters
• Conducted interviews with comedians and artists to be published online

Sydney, Australia

• Conducted interviews over the phone in a business and consumer environment
• Maintained compliance with ISO and market research guidelines
• Selected for a special team to conduct nationwide DEEWR study

Greater New York City Area

• Review and monitor competitive brands, present reviews, maintain brand documents, schedule and attend client meetings
• Coordinate and manage the activities necessary to meet the needs of assigned projects for clients
• Assist in monitoring budgets, research and similar items as assigned