• Developed and maintained the overall data architecture and data flows from source systems into the integrated data warehouse (Hortonworks Hadoop Data Platform - Data Lake).• Created operation’s dashboard that offers several Power BI views which brought a consolidated UI and Data experience that helps Sales Executives to make decisions which resulted in multi million deal for Microsoft’s Bing Advertising business.• Designed and developed data analytics solutions for client Enterprise Projects using the big data technologies and the business intelligence software and ensured all SDD teams adhere to the standards and direction on architectural decisions in term of databases, middle ware, and reporting solutions.• Designed and developed the web digital analytics application solution to measure the end-to-end journey of a user by providing different metrics like the corporate site and telesales traffic measures, corporate site and telesales business performance measures, web sales, customer relationship measures and sales conversion rates, etc. using web services integration approach.• Partnered with the business stakeholders to capture the requirements for the Bing Master Data needs and led a team of consultants build a web based master data management system in support of data governance and work flow management system for the data stewards for master data and hierarchy.• Delivered business-critical business intelligence solutions using latest technologies.
Listed skills include Business Intelligence, Enterprise Architecture, Data Warehousing, Software Development, and 35 others.