Karalynn Kwok Email & Phone Number

Singapore

Singapore

Leading a small team of digital and brand specialists to bring digitalisation and innovation in sports marketing.

Singapore

To advocate the power of sports partnership and sports as a marketing solution; bringing brands and rights holder together to create innovative and engaging experiences.

Singapore

Leading a team of event and marketing operations specialists to produce and organise series of tournament. In 2020, lead the company's brand marketing pivot to embrace more content creation and explore the sphere of virtual sports events.Successfully organised two seasons of virtual table tennis tournament that was held in the United States of AmericaCurrently leading the team on pivoting the brand to embrace sports digitalisation,

Singapore

Team lead for the brand's series of tournament which was held in Malaysia and Singapore. Was involved in the end-to-end event marketing operations which saw the event receiving a SILVER PRIZE at the Marketing Excellence Awards 2020.A major milestone for this includes a major ticketing partnership with AirAsia RedTix & SISTIC.

Kuala Lumpur, Malaysia

Team lead for the Miss Universe Malaysia Organization which includes Sales & Client Servicing, Brand Marketing, Social Media & Talent Management.The role works together with each individual department leads to ensure a successful delivery of the annual top-tier national beauty pageant competition. This includes:1. Sales & Client Servicing - Partnered the sales lead to create sponsorship opportunities for clients who sees the pageant as a creative marketing tool.2.Brand Marketing - Worked closely with the executives to create and strategise annual themes and overall event production and operations and ensuring on-brand execution at all times. 3. Social Media - Lead the team in social content strategy and production, ensuring brand marketing objectives are met and the brand to stay relevant.4. Talent Management - Partnered the Talent Management department in all talent matters including talent growth and branding.

Kuala Lumpur, Malaysia

Marketing1. Managing all marketing aspects of the company's brands and activities within the marketing department.2. Developing the marketing strategy for the company's brands in line with business and brand objectives.3. Plan and execute marketing campaigns with sales activities.4. Budget Management.5. Creation and publication of all marketing material in line with marketing plans.6. Planning and implementing promotional campaigns.7. Manage and improve lead generation campaigns, measuring results.8. Overall responsibility for brand management and corporate identity9. Preparing online and print marketing campaigns.10. Monitor and report on effectiveness of marketing communications.11. Creating a wide range of different marketing materials.12. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.13. Forge strategic partnerships for company marketing.PR1. Overseeing the creation of PR campaigns and press releases2. Analysis and tracking of PR campaigns and reporting results3. Building and maintaining relationships with key and relevant members of the press.4. Managing social media campaigns on Facebook and Twitter.5. Writing press releases and distributing them to the media.6. Tracking company and campaign mentions in the press and distributing internally.7. Organising events to promote the brand in the press.8. Handling incoming enquiries for information from various members of the media.

Singapore

Bandar Utama

1. To manage existing clients that are collaborating with the organization.2. To approach new clients to work with the organization in order to increase revenue.3. To manage client's investment expectation and to work with the client creatively via the ability of the organization branding power.4. Project Management.

Kota Damansara

- Personal Assistant to company director.- Wedding Planner; to achieve sales target for wedding planning and coordination services. Manage project timelines and conceptualize event look and feel. Event execution and service procurement on behalf of client to meet event needs.- Personal Event Planner; to achieve sales target for wedding planning and coordination services. Manage project timelines and conceptualize event look and feel.Event execution and service procurement on behalf of client to meet event needs.

Petaling Jaya

- Client Servicing and account management for Livescape Group's Creative & Events client: Red Bull GmBH.- Involved in creative planning and execution of client's BTL & ATL materials.- Involved in managing client's events execution in the culture and sports industry.- Understanding client's strict CI in order to maintain and spread brand awareness.

Kuala Lumpur

- Manage client's month-to-month in-flight entertainment content and purchasing. - Managed client's limited budget to match quality content purchasing. - Screened through content to ensure client's censorship requirements are met. - Worked with multiple external agency including Thales Group, Panasonic Avionics Group, etc.- Reason for departure: Headhunted to Livescape Group.

Petaling Jaya

- Manage radio airtime for internal promotions and client promotions purposes.- Weekly management of radio contests and listener data management.- Worked closely with sales team to ensure client's radio campaigns were executed as sold.- Plan and execute quarterly radio sweeps campaign. - Worked closely with entertainment/media partners to further build brand awareness for both parties.- Special Project Execution: Managed and planned for artist Kyle Patrick of The Click Five for FlyFM's Christmas Charity effort in 2011.

Petaling Jaya

- News & Traffic Presenter for Malaysia's No.2 English Radio station.- Scriptwriting for quarterly government regulated PSA requirement.- Voice Talent for in-house audio productions and for client's commercial.- Studio Mediator for FlyFM's Events Outdoor Broadcast.- Editor for Ryan Seacrest show on FlyFM.

Bachelor'S Degree, Mass Communication/Media Studies, 2.99

Activities and Societies: Student Body Secretary, Omega Leo Cllub of KL Central

Foundation Degree, Radio And Television Broadcasting Technology/Technician