Kara Neureuther Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Owned relationships with main analyst firms – Forrester and Gartner• Expanded invitations to pertinent evaluations in order to position Sprinklr as a relevant vendor across the Unified Customer Experience Management platform• Expanded relationships with key analysts at top firms – IDC, Ventana, Omdia, Metrigy, Frost & Sullivan, Everest• Assisted with planning and executing product interviews with subject matter experts within Sprinklr• Managed strategic advisory sessions with major analysts to ensure relevant product updates, company metrics and updates are conveyed in a consistent manner• Maintained Sprinklr corporate and governance standards in all engagements with analysts• Orchestrated evaluations and Sprinklr’s position in the following:o Ventana CXM Value Index – Exemplary Vendoro Gartner Content Magic Quadrant for Marketing Platforms– Leader o Gartner Magic Quadrant for Enterprise Conversational AI Platforms - Challengero Everest PEAK Matrix for Conversational AI – Major Contendero Everest PEAK Matrix for CCaaS – Major Contendero Omdia Customer Engagement Platforms Universe – Challengero IDC Voice of the Customer MarketScape – Major Player • Increased coverage of Sprinklr in analyst-related articles, individual research, evaluations, strategic advisory sessions, engagements, awards by ~40%

Hoboken, New Jersey, Us

- Own and manage regular, consistent outreach and engagement with key analysts to drive positive coverage in analyst reports as well as positive verbal recommendations from analysts to prospects and customers. - Coordination and alignment with NICE Corporate Communications team and NICE corporate policies including joint responses to analyst surveys, purchasing of paid contracts, reporting and other activities. - Ensure consistent use of corporate messaging and reporting of corporate facts, product information, customer and partner examples in communications and materials provided to analysts on a quarterly and annual basis. - Understand project and program goals in order to execute assignments to achieve the best results in conjunction with corporate messaging, product, competitive positioning and go to market strategies. - Own and manage all aspects of annual ratings surveys and NICE inContact response according to analyst specifications and timelines. - Own and manage annual analyst summit assignments including invitations, logistics, agenda, speakers and presentations, onsite support and customer involvement. Coordinate analyst attendance at annual user conference. - Secure paid analyst contracts as required for on-site consulting/strategy days, reprints, analyst speakers and/or special projects as assigned. Ensure accurate and compliant use of quotes and promotion of analyst according to analyst guidelines. Coordinate review, approvals as needed with analyst firms. - Support overall marketing and communication efforts, perform other related duties and assist in special projects. - Communicate in an effective and professional way with customers, influencers and stakeholders in and outside of the company. - Responsible for developing and managing budget and expenses for projects, as assigned. - Accurately tracks and reports expenditures according to the Company’s Purchasing Policy.

Hoboken, New Jersey, Us

• Serve as Editor-in-Chief of NICE inContact Blogo Keep the blog calendar populated with relevant content for our readers to position NICE inContact as a thought leadership resource in the contact center spaceo Maintained 60% readership increase over 2016o Work with internal and external authors to make sure content is relevant and enticingo Maintain SEO standards for the blog with H1 and H2, keywords, and optimized pages/imageso Respond to KPIs of top performing posts to increase readership• Manage NICE inContact social media platforms – LinkedIn, Twitter, Facebook, YouTubeo Manage all aspects of social media including – strategy of platforms, managing expectations across teams, creating and curating contento Track social media performance based on key identified KPIso Monitor competitors, partners and customer social activity and engage as necessaryo Developed an internal contest with social advocates to increase reach and clicks – both increased by 50%• Leading protector of the NICE inContact Brando Manage the NICE inContact rebrand of all assets, including tracking progress and ensuring quality assurance across pieceso Rebrand all assets associated with my role – including social pages, boilerplates, and additional communication assets• Member of cross-department project teams for content creation and management, rebranding, and developing new project management tool for marketing• experience with Google Analytics, Adobe design software, WordPress, Microsoft suite, Office 365/SharePoint

Sandy, Ut, Us

In this role I managed the digital marketing efforts for DrivingSales, including • website optimization and updates for customer facing sites• event logistics for three large conferences each yearo building awareness through marketing campaigns – email, workflows, social media strategyo driving registrations through email deployments, registration contests, community strategy on DrivingSales community and news siteso designing advertising for both in-house and Google Adwords and monitor progress and make adjustments as need for optimal performance• providing marketing support and strategy for human capital management-based applications and studies• managing creation and implementation of new DrivingSales content, including studies related to automotive and dealership performance• managing webinar process for client sponsored webinars (3-4 a month), includingo marketing campaigns to build attendanceo maintaining good client relationships to ensure further sponsorshipso building landing pages for registration and make edits for new webinar registration pageso optimizing performance of emails by testing different elements for successNotable achievements include:• redesigned and reworked the DrivingSales University website, tracking for performance.• boosting an increase to a key metric for DrivingSales Vendor Ratings, increasing website sessions and organic reviews• streamlining marketing automation workflows to engage more people with less communication• increased Webinar attendance by 20% • increased leads for DrivingSales University by incorporating DrivingSales University-related webinars

Managed marketing campaigns for CPP-published products: including direct mail, electronic deliverables, vendor relations, marketing automation system, campaign tracking, budget management.Managed CPP social media on Facebook, Twitter, Google+, and LinkedIn: • MBTI Facebook page (www.facebook.com/thembti), Increased Facebook followers by 98% from 8,115 in 2011 to 16,090 in 2013• @thembti • @cppinc • CPP LinkedIn company page• CPP Connect blog (www.cppblogcentral.com) Co-managed CPP public relations efforts: including monitoring product mentions, PR firm relations, reviewing bylines and press releases, updating CPP.com with recent articles, case studies, and press releases.Managed marketing tactics and execution, including metric tracking and budgeting, for the MBTI and CPI 260 CPP certification programs to promote the programs and drive registrations. Stayed 14% consistently above registration target for 2012.Worked on creation and deployment of three infographics related to various indicators: • MBTI Type and Social Media: https://www.cpp.com/images1/type_socmedia_infographic.jpg and research report with CPP’s research department: https://www.cpp.com/contents/MBTI_and_Social_Media_Report.aspx; • The History of the Myers-Briggs Instrument: https://www.cpp.com/images1/MBTI_timeline_infographic.jpg; • How’s Your Email Working for You? https://www.cpp.com/images1/mbti_sendmail_infographic.jpg and press release https://www.cpp.com/press/PR_CPP_Sendmail_Survey.aspx. Coordinated international conference marketing with CPP distributors in China and Singapore, including managing the creation of conference banners, print collateral, conference program design, email invitations and landing pages for registration. Created and promoted webinars with CPP experts including worked with an international CPP distributor, CPP authors and national recognized thought leaders.

Chicago, Il, Us

• Elected to board after three months of committee activity with Charleston AMA• Increased attendance to luncheons by 45 percent• Collaborated with board members to approve monthly luncheon calendar• Solicited speakers across the country to come speak at monthly luncheons• Responsible for event coordination and logistics• Trained successor for role• Provided monthly programming reports to be analyzed by board

Charleston, Sc, Us

• Promoted to senior within a year of employment• Ensured Benefitfocus culture, company vision and mission are conveyed in external communications• Collaborated with external clients to schedule interviews with the press • Reviewed proposals for completeness and edited to conform with company brand and AP style• Wrote, edited and reviewed press releases related to new product announcements, client partnerships, company initiatives• Worked with public relations agency to reach target markets with press• Edited marketing collateral and Web site content• Led social media for Twitter and collaborated with marketing for Facebook initiatives• Led case study initiative – set up relationships with internal contacts and external clients for interviews• Drafted, edited and finalized case studies with external clients• Responsible for uploading Web site content related to external communications and assigned Web pages• Managed Annual Blues on the Battery conference, designated speakers and finalized event details• Responsible for industry analyst research• Managed responsibilities of seasonal interns and ensured expectations of interns are exceeded• Assisted employer clients on-site with Open Enrollment with our technology solutions

Chicago, Il, Us

• Atlanta marketing lead for the technology and hospitality industries: led monthly industry meetings, worked directly with lead industry partners to provide strategic and targeted marketing support, implemented industry marketing initiatives• Designed and wrote new marketing collateral, invitations for events and HTML announcements • Brand Steward for Atlanta office through roll out of new firm brand and ensured office compliance with national brand style and design standards • Created and published monthly sales and marketing newsletter• Proposal driver for advisory services group, and technology and hospitality industries for audit services: drove proposal process, managed deadlines, developed value propositions, custom wrote request for proposal responses • Performed strategic planning of industry and service line-specific thought leadership events and seminars • Created and implemented intra-office campaigns to promote a sales culture and recognize successes• Created pages, edited and performed maintenance on the local office intranet site

Us

Bs, Public Relations

Education record