Karen Costa

Karen Costa Email and Phone Number

Digital Marketing | Digital Strategist | Social Media | Content | Innovation | Public Relations | Institutional Communication @ Eletrobras
brazil
Karen Costa's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
About Karen Costa

I'm passionate about reading, music, films and series, and I love constantly learning, studying and discovering new languages. I also enjoy outdoor activities and I'm the mother of Ringo, my four-legged son.I have a degree in Social Communication - Public Relations from UERJ and a post-graduate degree in Integrated Communication from ESPM. I have 14 years' experience in Social Communication. Throughout my career, I have worked in Market Research, Competitive Intelligence, Corporate Event Planning and Organization and Social Media. I have advanced English and intermediate Spanish.From 2008 to 2014, I worked in Market Research, especially in 2014, when I was part of the Competitive Intelligence department, helping the companies I worked for to better understand their audiences. I led projects from end to end: from drawing up questionnaires to detailed data analysis and preparing strategic reports. This experience developed my analytical skills, helping to turn data into more effective marketing, sales and innovation strategies.Currently as a Social Media, specializing in Digital Marketing, I work planning and creating content for various platforms. I manage institutional pages on Instagram, Facebook, Twitter and LinkedIn, produce performance reports, present insights and propose improvements in communication processes, as well as collaborating creatively with the production of content in texts, images and videos adapted to each social network. I am in charge of the Eletrobras Influencers Program, a project aimed at disseminating strategic content.I'm enthusiastic about new technologies and work tools. I have experience using organizational tools such as Trello, Planner and ClickUp; social media management and monitoring tools such as Torabit and applications for producing and editing videos and images such as CapCut and Canva. I track metrics and trends using Google Analytics, Instagram Insights and Facebook Analytics to monitor and adjust communication strategies.Project: Between 2022 and 2023, I also worked in parallel on content planning and management for the profile of former gymnast Daiane dos Santos. I'm always looking for new trends and innovations to improve my skills and contribute to even more effective results.

Karen Costa's Current Company Details
Eletrobras

Eletrobras

View
Digital Marketing | Digital Strategist | Social Media | Content | Innovation | Public Relations | Institutional Communication
brazil
Website:
eletrobras.com
Employees:
2686
Karen Costa Work Experience Details
  • Eletrobras
    Social Media
    Eletrobras Nov 2023 - Present
    Rio De Janeiro - Brazil
    • Leader of the Eletrobras 2024 Influencers Program.• Creation of content for internal and external channels• Management of the company's social media profiles• Interface with agency and various areas of the company
  • Eletrobras Furnas
    Social Media
    Eletrobras Furnas Nov 2017 - Oct 2023
    Rio De Janeiro Area, Brazil
    • Planning and creating content for social networks • Managing and monitoring institutional pages • Answering user queries and requests • Coordination of internal and external communication campaigns • Relations with various areas of the company
  • Eletrobras Furnas
    Planning And Organizing Corporate Events
    Eletrobras Furnas Jan 2015 - Nov 2017
    Rio De Janeiro E Região, Brazil
    • Event coordination • Briefing the client • Interfacing with various areas of the event • Negotiating and contracting suppliers • Organizing the ceremonial • Master of ceremonies
  • Pernambucanas
    Competitive Intelligence Analyst
    Pernambucanas Jul 2014 - Jan 2015
    São Paulo E Região, Brazil
    • Carrying out research projects • Analysis of results and preparation of reports • Structuring and building the new portfolio of the Pernambucanas research area for the development of communication and relationship strategies for the brand with its consumers, through Facebook, e-mail marketing and quantitative and qualitative research.
  • Consumoteca
    Market Research Analyst
    Consumoteca May 2012 - May 2014
    Rio De Janeiro E Região, Brazil
    • Manager of the Conselho Fashion C&A group, developing communication strategies and relationships between C&A and its communicators, through Facebook, blog, e-mail marketing, and quantitative and qualitative research. • Research projects • Analysis of results and preparation of reports
  • Contax S/A
    Market Research Analyst
    Contax S/A Jan 2011 - Apr 2012
    Rio De Janeiro, Brazil
    • Carrying out research projects. • Analyzing results and preparing reports. • Prospecting for new clients. • Relations with internal and external clients. • Drawing up commercial proposals.
  • Contax S/A
    Market Research Assistant
    Contax S/A Nov 2009 - Dec 2010
    Rio De Janeiro Area, Brazil
    • Carrying out research projects. • Analyzing results and preparing reports. • Prospecting for new clients. • Relations with internal and external clients. • Drawing up commercial proposals.
  • Contax S/A
    Market Research Trainee
    Contax S/A Nov 2008 - Nov 2009
    Rio De Janeiro Area, Brazil
    • Questionnaire production. • Data collection, coding and tabulation of results. • Preparation of reports.
  • Laboratório De Pesquisa Mercadológica E Opinião Pública – Lpo Uerj
    Trainee
    Laboratório De Pesquisa Mercadológica E Opinião Pública – Lpo Uerj Sep 2008 - Nov 2008
    Rio De Janeiro E Região, Brazil
    • Questionnaire production. • Data collection, coding and tabulation of results. • Preparation of reports.

Karen Costa Education Details

Frequently Asked Questions about Karen Costa

What company does Karen Costa work for?

Karen Costa works for Eletrobras

What is Karen Costa's role at the current company?

Karen Costa's current role is Digital Marketing | Digital Strategist | Social Media | Content | Innovation | Public Relations | Institutional Communication.

What schools did Karen Costa attend?

Karen Costa attended Escola Superior De Propaganda E Marketing, Uerj - Universidade Do Estado Do Rio De Janeiro, Escola Técnica Estadual Adolpho Bloch (Faetec), Senai Rj.

Who are Karen Costa's colleagues?

Karen Costa's colleagues are Andrea Mauta, Maria Emilia Gregorio Tarquini, Timóteo Amâncio, Alessandro Almeida Alves, Isabella M. Sagueshima Rodriguez, Vanessa Ferreira, Alcyr De Pinho Corrêa.

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