Karen Costa Email and Phone Number

I'm passionate about reading, music, films and series, and I love constantly learning, studying and discovering new languages. I also enjoy outdoor activities and I'm the mother of Ringo, my four-legged son.I have a degree in Social Communication - Public Relations from UERJ and a post-graduate degree in Integrated Communication from ESPM. I have 14 years' experience in Social Communication. Throughout my career, I have worked in Market Research, Competitive Intelligence, Corporate Event Planning and Organization and Social Media. I have advanced English and intermediate Spanish.From 2008 to 2014, I worked in Market Research, especially in 2014, when I was part of the Competitive Intelligence department, helping the companies I worked for to better understand their audiences. I led projects from end to end: from drawing up questionnaires to detailed data analysis and preparing strategic reports. This experience developed my analytical skills, helping to turn data into more effective marketing, sales and innovation strategies.Currently as a Social Media, specializing in Digital Marketing, I work planning and creating content for various platforms. I manage institutional pages on Instagram, Facebook, Twitter and LinkedIn, produce performance reports, present insights and propose improvements in communication processes, as well as collaborating creatively with the production of content in texts, images and videos adapted to each social network. I am in charge of the Eletrobras Influencers Program, a project aimed at disseminating strategic content.I'm enthusiastic about new technologies and work tools. I have experience using organizational tools such as Trello, Planner and ClickUp; social media management and monitoring tools such as Torabit and applications for producing and editing videos and images such as CapCut and Canva. I track metrics and trends using Google Analytics, Instagram Insights and Facebook Analytics to monitor and adjust communication strategies.Project: Between 2022 and 2023, I also worked in parallel on content planning and management for the profile of former gymnast Daiane dos Santos. I'm always looking for new trends and innovations to improve my skills and contribute to even more effective results.