Karen Simmons Flowers Email & Phone Number

Burlington, MA

• Worked with senior management to develop and implement company’s first training practice. Established corporate training strategy and methodology. Researched and documented proprietary marketing automation/campaign.
• Developed and delivered over 100 original courses.
• Created CRM “boot camp” to enable… Show more Worked with senior management to develop and implement company’s first training practice. Established corporate training strategy and methodology. Researched and documented.
• Created CRM “boot camp” to enable rapid skills development.
• Managed implementation of state-funded training grant to enhance professional role-based skills in business analysis and project management.
• Designed internal and client-facing CRM application user guides Show less

Greater Boston Area

• Provide both strategic and tactical consulting in successfully developing and implementing CRM marketing programs. Offer desktop expertise in effectively leveraging marketing automation/campaign management.
• Worked with India’s largest telecommunications firm to convert one-off marketing initiatives (100+ per month) to an integrated, CRM-focused marketing program using campaign management and rules/decision-based customer….
• Worked with India’s largest telecommunications firm to convert one-off marketing initiatives (100+ per month) to an integrated, CRM-focused marketing program using campaign management and rules/decision-based customer.
• Integrated both inbound and outbound customer contact, as well as electronic, direct and indirect communication channels. Show less

Boston, MA

• Managed all aspects of the development and delivery of education services for marketing automation/campaign management, rules/decision-based customer interaction, predictive analytics and call center applications..
• Delivered business-user training world-wide to global industry leaders, including Citi Group, IBM, BMW, T-Mobile, Vodafone, Prudential… Show more Managed all aspects of the development and delivery of education.
• Delivered business-user training world-wide to global industry leaders, including Citi Group, IBM, BMW, T-Mobile, Vodafone, Prudential, Lloyds TSB, Tata, Orange, Accenture and Fair Isaac.
• Created over 1,000 pages of original business-oriented educational materials covering marketing automation/campaign management, predictive analytics, customer service and rules/decision-based customer interaction.
• Developed and demonstrated more than 50 sample marketing initiatives to simulate a real-world marketing environment for the students. Show less

Quincy, MA

• Created and implemented successful marketing campaigns for energy conservation services for large regional utility companies, including National Grid and NStar. Developed customer segmentation strategies, multi-channel.
• Implemented systematic… Show more Created and implemented successful marketing campaigns for energy conservation services for large regional utility companies, including National Grid and NStar. Developed customer.
• Implemented systematic event-driven marketing plan to manage recency, frequency and consistency of customer communications.
• Increased market exposure and sales by implementing multi-channel marketing strategy.
• Developed marketing database and data mining model to increase ROI of marketing efforts. Show less

Boston, MA

• Developed and delivered CRM and marketing applications consulting services. Provided direction to clients in designing and implementing effective CRM strategies and leveraging marketing automation and campaign.
• Worked hands-on with America’s largest financial, telecommunications, business services and retail clients in building sophisticated, integrated, end-to-end electronic, direct and indirect marketing campaigns. Clients.
• Offered… Show more Developed and delivered CRM and marketing applications consulting services. Provided direction to clients in designing and implementing effective CRM strategies and leveraging marketing automation.
• Offered best practices in managing CRM initiatives in a dynamic, multi-channel marketing environment. Show less

Woburn, MA

• Managed technology-enabled products and services, including product design, packaging, promotion plans, sales support and integration strategy with other CPS Direct marketing solutions. Worked with clients in.
• Created customer retention program using event-driven marketing strategy for BankBoston.
• Designed custom database… Show more Managed technology-enabled products and services, including product design, packaging, promotion plans, sales support and integration strategy with other CPS Direct marketing.
• Designed custom database tools to manage customer re-activation strategy for Steiff..
• Developed product purchase model in support of new business acquisition initiative for Northwestern Mutual Life. Show less

Boston, MA

• Managed BankBoston's small business marketing database. Analyzed customers and markets to identify new business opportunities. Developed marketing strategies. Created and implemented target marketing programs to small.
• Designer of BankBoston's small business marketing database.
• Worked with Small Business Sales Manager in goal-setting and measurement of cross-sell, new product sales, portfolio growth and customer retention.
• Created small business segmentation… Show more Managed BankBoston's small business marketing database. Analyzed customers and markets to identify new business opportunities. Developed marketing strategies. Created and.
• Created small business segmentation model.
• Collaborated with VP Small Business in development of small business strategic and marketing plans. Show less

Billerica, MA

• Consulted to customers on database marketing and direct response marketing. Worked one-on-one with leading North American financial institutions in the development of marketing strategies and in the creation and.
• Designed and packaged consumer database marketing programs for financial services industry.
• Selected to serve as a contributing member of marketing committees for several major North… Show more Consulted to customers on database marketing and direct response marketing. Worked one-on-one with leading North.
• Selected to serve as a contributing member of marketing committees for several major North American banks. Participated in the development of marketing and strategic plans. Presented marketing strategies to senior.
• Collaborated with VP Marketing on market research, new product development, pricing, advertising and promotions. Show less