I am a strategist. I love the strategic process as it directs all aspects of business. My passion is defining and articulating the emotional essence of brands. This is the key ingredient to meaningful connection with audiences, both inside a company and beyond. How people connect emotionally is critical and is the essence of strong, authentic brands. Specialties: Consumer research management and analysis, culture assessment, strategy development and articulation, brand platform articulation, brand management, marketing plan development and execution in all platforms, digital analytics and analysis, group brainstorming, negotiation, presenting (small and large formats).
Listed skills include Advertising, Strategy, Brand Management, Integrated Marketing, and 19 others.