Kari Allen Email and Phone Number

I assist new startup business in the following areas:1. Formation of their business from finding properties, writing business plans and forecasting sales. 2. Strategic brand development from the look and feel of the venue from the moment you enter the room. I view this area like building and protecting your reputation of your business.3. Increasing the client base and seeking new ways to attain new corporate clients. 4. Developing "out of the box" ideas that increase the overall business strategy.

Developed a 40 acre resort facility including a complete renovation of the 7000 sq foot boutique hotel, construction of a 5500 sq ft banquet facility and wedding chapel. Organized all the logistics of the building process, general contracted the job while also planning the pre-marketing the resort to the public. MARKETING:• Developed a marketing strategy for four different types of demographics; weddings, corporate events, equestrian, and private parties.• Designed marketing collateral and updated the website, facebook and other social media. • Branded the company as a small private exclusive resort.• Networked weekly to grow business and increase awareness of the resort. • Designed booth and marketing materials for every trade show and PR Event.• Written up by D-Magazine- Bridal, 2013.EVENT PRODUCTION:• Collaborated with caterers, photographers, wedding planners and other vendors to ensure satisfied clients.• Planned weekly activities for bed and breakfast guests and outside guests that visited the resort.• Coordinated all the logistics between vendors for every function.• Decorated every corporate event and wedding.PERSONNEL AND ADMINISTRATION:• Hired, trained, evaluated employees and implemented scheduling between events and bed and breakfast clients. • Managed over 200+ weddings and corporate events plus day to day activities of the house and bed and breakfast guests.• Worked with caterers and other vendors as well to make every event successful.

I hired on in 1998 as Marketing Manager-Companion Animal when Walco was focusing on increasing sales reps, product lines, etc. We branded the new name, DVM Resources and started hiring and training reps. Later I was promoted to Director Of Marketing

Regional Manager - Managed the South Central Region consisting of 10 sales representatives. Consistently above budget and sales goals. Developed strategies to increase market share and sales in the region.Coordinated and attend trade shows across the US. Assist marketing with sales strategies and sales program to increase market share. Assisted with the early development of the "call center".Territory Sales Manager - Trained, directed and managed 7 Distributor's with over 200 outsides sales reps with a focus on getting reps trained to market our products. Coordinated "in clinic" meetings, trained call center reps, developed sales and marketing campaigns to increase sales in the region. Exceeded budgets consistently.

Note: All the positions I held for Walco are listed below.Director of Marketing --Oversaw all segments of the department (Ethical, OTC and Producer), negotiated manufacturer annual contracts, and customized vendor programs to gain market share, analyzed market conditions and specific products to increase gross profit. Developed budget and defined areas of cost savings. Initiated advertising production schedules for trade shows and trade journals for 3 segments. Managed 3 Segment Managers, 2 Creative Design employees, 2 administration staff, and 9 Inside Sales staff.National Market Manager- Companion Animal - Developed programs with outside sales reps to increase business and market share in specific areas. Developed budgets and sales goals for territories. Created compensation programs for reps, assisted with enhancements to the computer system and trained new reps on product knowledge.Marketing Manager - Companion Animal - Met with manufacturing vendors to create goals, attended all state trade shows, developed programs for trade shows, rode with reps and trained. Field Sale Representative - Companion Animal - Called on veterinary clinics in the North Texas area, conducted in clinic sales meetings/trainings, managed over 100 + accounts

Sales, Sales Management , Sales Trainer, Director of Marketing

All Positions are listed below.BURNS VETERINARY SUPPLY/RUGBY LABS Branch Sales Manager June 1986- September 1996• Directly managed the Call Center consisting of 4 inside sales managers, 55 call center sales people, 5 clerks and 4 other remote locations in the East, West and Midwest. • Assisted with the operation of the warehouse, solved problems and answered questions from salespeople and veterinarians. Coordinated shift schedules and created effective product promotions. • Conducted annual reviews, met with manufacturer reps, finalized consolidation plans of telemarketing. Promoted to Director.Sales Coordinator • Managed 8 inside call center managers and 15 salespeople, while still maintaining the responsibilities as the Sales Manager. Coordinated sales and motivational programs for the US. Monitored sales in each division, which was over 36 million annually.• Developed and implemented a 14 chapter “sales training” program nationally. • Assisted with the development of new computer program to track sales and rep performance monthly. • Conducted performance reviews quarterly. Promoted to Branch ManagerSales Manager • Managed and developed sales goals for 15 Inside Sales employees. Handled disciplinary procedures, interviewed and hired candidates trained new sales people. • Created a pharmaceutical cross reference book (brand name vs. human generic). • Initiated development of a formal sales training process nationwide. Promoted to Sales Coordinator.Inside Sales Representative Managed a territory to create and maintain an environment for customers to buy, use and recommend Burns/Rugby Labs/Darby Dental products and services, made prospect customer calls in territory, handled customer service concerns for customers, maintained customer purchases in computer. Reactivated more accounts than any other rep, increased sales by over 35% in territory. Promoted to Sales Manager.

Assisted with the organizing and setup a new sales operation by hiring field reps, developing training and compensation programs for the inside and outside sales staff. Assisted with the new computer programs to enhance sales statistics and implemented training for distribution reps as well.I left after a short amount of time as my spouse could not make enough money in Colorado maintaining maintenance on Corporate jets (ie Gulfsteams - there were 4 in the state of Colorado at the time).