Kari Schroeder Email & Phone Number

United States

Portland, Oregon Metropolitan Area

- Managed paid media accounts for more than 30 clients - Over $1M in ad spend managed - Built and continued management of upwards of 100 paid campaigns in Google Ads, Meta platforms, twitter, LinkedIn, Reddit, Quora, TikTok. - Helped to grow the paid media team by managing interns and junior employees- Collaborate with the marketing team to develop effective paid media strategies aligned with clients business goals and target audience. - Experience managing search, display, and social media ads for both B2B and B2C/D2C companies. - Continuous management of over $1M in ad spend managed - Conduct market research, keyword research, and competitor analysis to identify opportunities and trends in the digital advertising landscape. - Defined and continued management toward campaign objectives, KPIs, and target metrics to measure campaign success. -Planning, execution, and optimization of paid media campaigns across various platforms, such as Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, etc. - Performing A/B testing and analyze campaign data to refine targeting, messaging, and creative elements for continuous improvement. - Creating compelling ad creatives, including text ads, display banners, video ads, and other formats, in collaboration with the design team. - Provide landing page feedback to enhance user experience and increase conversion rates. - Generation of regular weekly and monthly reports on campaign performance, including key metrics, trends, and actionable insight - Utilization of analytics tools and platforms to track, measure, and report on campaign effectiveness and ROI, identify areas for improvement, provide recommendations to enhance campaign performance, and achieve marketing objectives.

Portland, Oregon Area

- Managed paid media accounts for more than 30 clients - Over $1M in ad spend managed - Built and continued management of paid campaigns in Google Ads, Meta platforms, twitter, LinkedIn, Reddit, Quora, TikTok. - Helped to grow the paid media team by training new team members and client retention

Vancouver, Wa

- Managed Google Adwords and Bing Ads for the company - Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.- Created and maintained company landing pages using HTML and CSS.- Defined and tracked campaign effectiveness and adjusted strategies accordingly.- Planned and launched innovative, creative and effective ad campaigns.- Developed key messaging, branding and positioning statements.- Entered and assigned new leads using CRM tools.- Created effective messaging using language, graphics and marketing collateral.- Drafted and managed print, online and social media communications designed to promote company brand, image and values.- Primarily managed Google Adwords and Bing Ads for the company - Preformed keyword research and other basic SEO functions

Vancouver, Wa

Portland, Oregon Area

Bachelor'S Degree, Business Administration

Associate'S Degree

Exercise Science