Karina Lawrence Email & Phone Number

San Francisco, Ca, Us

Santa Clara, California, Us

Seattle, Washington, Us

Kaskada transforms data science with the first feature engine - a system for iterative time-based feature engineering. Kaskada empowers users to create and operate predictive Machine Learning models with event-based data, unlocking industry-leading models in personalization, forecasting, and risk modeling.

Bensalem, Pennsylvania, Us

Customer centric AI-powered SaaS platform that allows businesses to analyze and interpret customer data from multiple channels. - Establish global marketing strategies, product offerings, product launches, and high-impact action plans.- Create branding, positioning, and messaging for SaaS products. - Define global strategies and collaborate cross-functional teams.

San Francisco, California, Us

Ridecell is a SaaS company that provides carsharing, ridesharing and autonomous fleet management services to new mobility operators, including OEMs, car rental companies, transit agencies, dealer groups, and private fleets. Strategic event marketing:- Identify competitive landscape and strategic opportunities. Develop and execute global field marketing strategies, messages and branding.- Develop and manage annual field marketing budget, allocate resources, and track performance metrics.- Oversee social media outreach including Linkedin, Twitter, emails and PR strategies.- Implement major business objectives, build dashboard, manage salesforce account and key ROI indicators including # of leads, cost per lead, # of closed deals, engagement rates. - Organize live, virtual and hybrid events, conferences, industry tradeshows, educational bootcamps.- Liaised with cross-functional teams (sales, design, product and customer success) in strategizing creative vision into annual marketing & business development plans.- Build strategic plans for partnership and alliance development.

As Adobe-business level partner, I provided consulting and interactive design marketing services that included multi-channel lead generation initiatives and IoT products. - Worked with an executive team to craft a business plan that raised $5M from investors.- Oversaw annual budgets and built revenue projections. - Provided leadership and managed 5 cross-functional teams (creative, marketing, product development, video production and sales) to build innovative marketing products - Created competitive market offerings, based on unique products, tying together off-line and on-line marketing solutions.

Stanford Alumni Consulting Team was helping a charter school, Oakland School For the Arts to develop business strategies that generate school growth. - Analyzed new markets opportunities. Created brand messaging, positioning and marketing strategies that increased capitalization rates - Analyzed new markets opportunities. Created brand messaging, positioning and marketing strategies that increased capitalization rates - Drove market research to identify consumer insights, establish performance goals and metrics for success measurement and performance

San Francisco, California, Us

Girls in Tech (GIT) is a global non-profit focused on the engagement, education, and empowerment of girls and women who are passionate about technology. GIT was created as a support framework to help women advance their careers in STEM fields.My Solutions: - Created event strategy, build the team and organized events and developed a viral community around the GIT brand - Coordinate all events, community involvement events, press releases, and marketing campaigns.- Enhanced alignment with brand strategy by leading online efforts (website, social media) to position GIT as leading player in the tech space.

Marketing agency that offers business development services to startups and small businesses. - Developed field marketing, media, and outreach strategies that drove new customer growth up to 70%.- Liaised with clients and stakeholders to ensure copy and messaging was tailored to desired outcome.- Supported initiatives such as ROI analysis on all campaigns, customer segmentation, and lead generation audits.- Boosted site traffic and increased customers up to 30% through targeted lead generation initiatives.

Master'S Degree, Mba In Marketing

Graduate, Real Estate

Marketing

Ba, Econoomics