As Head of Marketing at Taika Translations, I lead a team focused on innovative marketing strategies that enhance our global presence in the translation and interpretation industry. With over 14 years of history, Taika Translations helps companies overcome language barriers, offering solutions in more than 300 languages. Throughout our journey, we’ve served prestigious clients such as Apple, Deloitte, HP, Allianz, the US Navy, the US Air Force, and the City of Boston among others.My role is to ensure that Taika’s excellence is recognized worldwide through strategic campaigns that highlight the quality and impact of our linguistic services.

As the director of Startup Grind Belo Horizonte, I am part of the largest global community of startups, present in over 600 cities and 125 countries. In this position, I have the privilege to:- Lead and Cultivate the Local Startup Community: Implement strategies to strengthen the startup ecosystem in Belo Horizonte, promoting innovation, entrepreneurship, and networking among founders, investors, and industry professionals.- Organize Events and Incubation Programs: Plan and execute events, workshops, and pre-incubation programs like "Acelera Neves," which has already boosted innovation in 17 students in 2023, contributing to the development of new businesses and technologies.- Connect Local Communities with Silicon Valley and Beyond: Build bridges between the Belo Horizonte community and other global networks, including valuable connections with Silicon Valley, providing access to knowledge, resources, and international opportunities.- Promote Collaboration and Ongoing Support: Work closely with community leaders and partners to foster a collaborative environment where innovative ideas can thrive and receive the necessary support for their growth.

Smart Neves is a non-profit, independent, and non-partisan initiative committed to fostering innovation and entrepreneurship in Ribeirão das Neves.As the founder and director of communications, I am on a mission to transform the region through entrepreneurship, innovation, and education. Our goal is to create an entrepreneurial culture in the municipality and support the self-development of local entrepreneurs.Acelera Neves Project:Acelera Neves is one of our key projects. It is a 12-week free program designed to empower 18 youths, helping them transform their ideas into prosperous businesses. This initiative is carried out in partnership with Cidade dos Meninos and focuses on students and graduates from the public education system. The program covers a wide range of topics, including leadership, entrepreneurship, creativity, and ideation, with the ultimate goal of launching innovative solutions developed by the participants into the market.My Contribution:As the founder and director, my contribution to Smart Neves and Acelera Neves is multifaceted. I am involved in activities that include:- Conducting workshops and educational sessions for program participants, focusing on leadership, innovation, and entrepreneurship.- Developing comprehensive strategies for Smart Neves and Acelera Neves, ensuring that both programs meet our objectives of fostering an entrepreneurial culture.- Establishing vital partnerships for the success of the programs, including collaborations with educational organizations and local businesses.- Creating and executing effective communication plans to promote the programs and engage the local community.Acelera Neves has been featured in various important communication channels in Minas Gerais, such as O Tempo newspaper and Itatiaia radio. Additionally, Smart Neves has formed significant partnerships with entities like PocketBook4You and Voitto, providing valuable resources for the participants.

I created the Patrono Agency in 2015 while I was still pursuing my degree in graphic design. The agency was created to showcase my projects and legally serve clients outside of my regular job hours. I have been more actively involved with the agency at times, dedicating my efforts solely to it, while at other times I combined this with other job opportunities. At Agência Patrono, I have completed a wide range of projects including video recording, capturing, editing, photography, designing printed materials like magazines and flyers, managing social media, digital marketing consulting, creating digital assets, developing websites, landing pages, and conducting market research. Our diverse client base includes multinational pharmaceuticals, internet service providers—a notable case where we doubled the customer base from 30,000 to 60,000 in two years—and others globally in the UK, Canada, France, among others.

At Jolifox, a software development company focused on the American B2B market, I played a key role in structuring the marketing and communication sector. My responsibilities and achievements include:- Marketing and Communication Structuring: Establishing and strengthening the department, including creating the company's visual identity and developing strategic plans for communication and stakeholder interaction.- Communication Strategies and Coordination: Collaborating with the CEO and team to create and coordinate effective communication strategies.Key Achievements:- Inbound and Outbound Marketing: Developing strategies based on the Ideal Customer Profile (ICP) and Brand Persona.- Inside Sales Implementation: Structuring and executing internal sales strategies.- Paid and Organic Traffic Strategy: Planning and executing campaigns to increase brand visibility and attraction.- Sales Page Launch: Creating and implementing effective sales conversion pages.- Copywriting and Email Marketing: Writing persuasive content and managing email marketing campaigns.- Content Production: Creating graphic and textual content for blogs, emails, and social networks.- Social Media Management: Administering and optimizing the company's presence on social media platforms.- Metrics and KPIs Analysis: Monitoring and interpreting key indicators to inform future strategies.- Sales Funnels and CRM: Developing sales funnels and tracking customer journeys through CRM.- Strategic Reports: Preparing detailed reports to support strategic decision-making in the company.My experience at Jolifox allowed me to apply a comprehensive set of skills in communication and design, significantly contributing to the brand's growth and market presence.

In the Government of Minas Gerais, I played a crucial role as a Communication and Marketing Analyst, where I was responsible for planning, executing, and monitoring the communication of three major projects:- SEED - Startup Development Program and Entrepreneurship Ecosystem: One of the largest public entrepreneurship hubs in Latin America, focused on accelerating new businesses in the State. During my tenure, the program attracted over R$53 million in investments for the accelerated startups.- HUB MG - Open Innovation Program: Collaborated in the prospecting of startups for open innovation cycles, contributing to maintaining innovation in Minas Gerais companies. During my involvement with Hub MG, 118 connections were established with startups and academic research, generating an estimated R$ 2.5 million in business.- SIMI - Innovation Ecosystem Marketplace of Minas Gerais: Actively participated in launching campaigns to increase business generation and visibility of innovative Minas Gerais enterprises.Main Contributions:- Marketing Strategy Development: Crafting and implementing effective marketing campaigns for each program.- Social Media Communication Management: Analyzing and planning strategic communication actions on social media platforms.- Advertising and Lead Generation: Creating advertisements and traffic strategies to capture leads.- Partnership Prospecting: Identifying and engaging potential partners for the programs.- Content Production: Creating textual and graphic content for different stages of the sales funnel.- Email Marketing: Developing and executing email marketing strategies.Participation in Hub MG: Actively searching for technological solutions and monitoring the stages of the open innovation cycle.

MEERO is a French company focused on photography, where I acted as a freelancer focusing on the photographic production of food for delivery applications. My primary skills were:• Photographic work in restaurants

IF Neves is a Jr. company of the Federal Institute of Minas Gerais focused on business consulting. As Marketing Director, I was responsible for developing the brand's visual identity, implementing marketing strategies, and promoting the marketing plan.Among other responsibilities, such as:• Business diagnosis;• Planning campaigns to promote products and services;• Digital branding actions;• Management of students who participated in the project;• Interaction with customers, potential partners, and followers on company networks;• Planning campaigns to promote products and services;• Digital branding actions;• Management of students who participated in the project;• Interaction with customers, potential partners, and followers on company social media;

Como assessora parlamentar fui responsável por assessorar o vereador Célio Eustáquio da Fonseca (Lelo), na Câmara Municipal de Assuntos Legislativos, sob o viés da comunicação, dentre minhas principais responsabilidades estão:•Execução e planejamento da comunicação do mandato;•Facilitadora no relacionamento entre comunidade e gabinete;•Gerenciamento de mídias sociais, captação e edição de fotos e vídeos;•Criação de artes e materiais gráficos informativos (online e offline);•Produção de releases para redes sociais, reportagens e materiais impressos.

A W&M está entre uma das agências mais renomadas no que tange publicação insumos legais, com atuação em todo Brasil, fui responsável por diagramar conteúdos de acordo com especificações de cada veículo de mídia, adaptando textos e imagens, era também responsável por:•Desenvolvimento de layouts;•Atendimento ao cliente e realização de orçamentos;•Negociação com fornecedores.