Karin Liu Email & Phone Number

Berkeley, CA, US

• Established Creator Program to develop new feed feature by outlining operational details and onboarding 110+ content creators
• Managed content creators to produce 330+ short-form videos weekly, providing detailed guidance and video reviews to ensure quality and maximize engagement

• Increased Google’s Gemini, Waymo, and YouTube brand presence on TikTok through market research and tailored campaigns

• Fall 2024: TikTok Digital Marketing Director & Project Manager
• Spring 2024: Dolby Atmos Digital Marketing Consultant (Contract)
• Fall 2023: DoorDash Digital Marketing Consultant (Contract), Beacons Growth Marketing Consultant (Contract)
• Spring 2023: Support Small Artists and Businesses (SSAB) Night Market Project Manager

• Partnered with Design team to provide feedback and recommendations for 20+ marketing graphics and website UI
• Supported development of new AI assistant feature by testing, refining, and summarizing findings to communicate to CEO

Berkeley, California, United States

• Promoted expansion of Ace Tutors by preparing 150+ flyers/materials and distributing across the UC Berkeley campus
• Analyzed 20+ popular locations and strategized flyering for students to best access Ace Tutors’ opportunities and promotions

• Fall 2024: Student Development Lead
• Spring 2024: Student Development Associate
• Fall 2023: Cohort Affairs Associate
• Spring 2023: Marketing Associate
• Fall 2022: Marketing Associate

• Conducted a focus group of 15+ participants to analyze Gen-Z audio consumption and inform Dolby’s Go-To market strategy
• Presented strategic recommendations to Dolby Atmos Sr. Director by launching survey gathering insights from 550+ responses

• Launched fundraisers to sustain private funding and raise over $6,580 to support Daily Cal’s student-run newspaper
• Facilitated events such as annual reunions to maintain Daily Cal network and strengthen relationships with alumni/donors

• Produced 25+ short-form video and text content with 5K+ impressions giving career advice to early career and college students
• Enhanced user experience for Handshake’s upcoming feed feature by testing posting functions and delivering product feedback

San Francisco, California, United States

• Created/edited TikTok content gaining 2K+ views by conducting competitor analysis and redefining brand’s social media
• Presented report of research insights and strategic recommendations for future marketing campaigns to Founders, Digital Content Producer, and Social Media team

• Drove a 12% surge in consumer acquisition on campus by collaborating with team of 12 to organize experiential marketing campaigns such as design competitions and launches of promotional code discounts, achieving over.
• Expanded social media reach amassing 888K+ views and presented insights and marketing recommendations to DoorDash Strategy & Operations and Marketing teams

San Jose, California, United States

• Contributed to the successful election of current San Jose mayor
• Promoted Mahan by administering 700+ voter outreach assignments and working with volunteers to phonebank/canvass/flyer across San Jose
• Executed system of sending 1.4K+ individual follow-up letters to address voter concerns and thank donors

• Recruited, onboarded, and oversaw 50+ campaign interns over the course of 6 months
• Maintained intern morale and productivity by hosting team bondings and facilitating member shoutouts/appreciation

San Jose, California, United States

• Researched community and school organizations to recruit prospective interns and host Mahan's speaker and outreach events
• Designed 50+ badges for volunteers to flyer/canvass and promote Mahan

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: Haas Business School Association Student Development Lead, Student Affairs, Cohort Affairs, Marketing

Bachelor Of Arts - Ba, Cognitive Science

Activities and Societies: Berkeley's Business Careers in Entertainment Club Digital Marketing; The Daily Californian Business Development

High School Diploma

Activities and Societies: Leland Speech and Debate Head of Fundraising Committee, Leland Business Association Director of Middle School.