With over 15 years of experience, my approach focuses on growth through strategic initiatives by leveraging customer research to create insight-driven sales funnels. This strategy avoids over-reliance on increasing budgets and scatter-gun channel approaches. For over seven years, I led the growth function at Splend, an international car subscription scale-up and Uber’s largest EV partner. Navigating a nascent and unregulated industry, I helped to achieve subscription growth of over 500%. At Splend, my high-performance cross-continental team was consistently benchmarked as one of the top teams for staff retention and engagement scores.Originally from Australia, I now call the UK home. I live in South London with my wife and mini-Australian shepherd. I am obsessed with finding the best flat white or the tastiest curry, tips I am happy to share. Passionate about learning and development, and staying on top of marketing trends, I recently completed the mini-MBA with Mark Ritson.