Karla Dominguez Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

Membership Co-Chair for the professional association for design.

I collaborate with sales and marketing to successfully accomplish strategic and marketing objectives through design and visual communications. I assist in branding, packaging, point of sale, advertising, promotions, e-blasts and newsletters, trade communications, catalogs and environmental graphics for various bay area companies.

San Leandro, Ca

• Recruited by Lindt & Sprungli to lead a packaging design innovation for a newproduct and worked directly with the V.P. of Marketing to deliver on strategy• Managed vendors, free-lancers, printers, illustrators and photographers daily• Art directed Photo shoots with top local Photographers• Reviewed and approved press-ready mechanicals• Trained Designers in pre-press, photo shoots, renderings and press checks

San Leandro, Ca

• Collaborated daily with Brand Managers on projects rangingfrom packaging to print advertising and collateral• Conducted press checks nationally and internationally• Worked with the Restaurant and Retail division to create store signage, Pointof Purchase (POP) and gift designs for brand stores across the U.S.

Orinda, Ca

• Development of new brands, creation of complex corporate identities, brandstyle guides, product re-designs and exhibition designs and trade shows• Managed design team of both in-house graphic designers and freelance developers• Created marketing collateral such as ads, point of sale displays and on-line banners

Santa Rosa, Ca

• Worked directly with clients to develop all aspects of brand identity includinglogos, stationary, direct mail pieces, marketing collateral, brochures and signage• Managed multiple projects from concept to printing a fast-paced environment• Sourced printers and vendors to work within client budgets and needs

San Diego, Ca

• Executed competitive research, color/fonts studies, story boarding and Illustration• Sketched/designed Ideas for new product launches and supporting campaigns• Created mock-ups and sales support for client presentations