Karra Barron Email & Phone Number

Richmond, Victoria, Au

- Contracted to help provide content strategy, analytics, and operations direction - Copywriting for strategic web, brand, digital, and demand generation projects

Richmond, Victoria, Au

- Fractional content marketing lead role reporting to VP of Brand, Content, and Creative- Managed three direct reports in content and social media roles- Developed content strategies to drive brand affinity and lead generation- Implemented data-driven content marketing analytics practices- Introduced new operational processes to improve efficiency and streamline communications

Website: www.karrabarron.comI've worked with B2B and B2C brands in industries like data and analytics, SaaS, compliance, women's and children's fashion retail, ecommerce, and hospitality. I'm available for a variety of project and contract work including:- fractional/interim content leadership - developing content marketing strategies for the entire buyer's journey- building editorial calendars that balance new content with maximizing existing ones (IYKYK)- creating efficient content marketing processes, including those involving freelancers and contractors- SEO copywriting (as happy to do light keyword research as I am to work with an SEO team)- copywriting and editing for everything to do with words: web, product description pages, landing pages, blogs, ebooks, reports, emails, sales enablement content, social media posts...the list goes on

Vancouver, British Columbia, Ca

- Managing a team of two to deliver editorial and project management support.- Leading the end-to-end content marketing strategy for Visier, from getting content discovered to post-launch optimization and governance. - Merging data with storytelling insights to craft a journey that brings customers into and through the full funnel, whether it’s via web, blog, digital marketing, content syndication, email, and more.- Collaborating with cross-functional teams, synthesizing input into a cohesive content strategy, and communicating effectively to gain approval from stakeholders for world-class content journeys.

Vancouver, British Columbia, Ca

- Continuing to lead content marketing strategy that supports Product Marketing, Product PR, and Corporate Communications teams with their content messaging efforts, across all multimedia platforms.- Collaborating with the Corporate Communications, Creative Design, and Digital teams to craft the way customers, prospects, influencers, and potential employees view Visier via our owned channels (blog, website, social, annual customer conference)- Developing original research using data from the Visier Insights database, transforming these into engaging narratives on workforce trends- Working with SEO team to optimize the Clarity blog. In 2020, this led to a 33.8% increase in organic search, 10.5% increase in new sessions on keyword pages, and 332% increase in impression on keyword pages.-Managing a team of freelancers, as well as working with internal and external content creators, to produce high quality thought leadership content

Vancouver, British Columbia, Ca

- Led the content marketing strategy to drive lead conversion and brand awareness within the HR industry for Visier's people analytics solutions- Lead copywriter for Visier thought leadership content, blog, newsletter, email campaigns, media bylines, website, and conversion pages- Produced print and video content based on Visier customer stories and testimonials- Editor-in-chief for Visier's Clarity blog and developed editorial standards and guidelines - Hired and managed a team of freelance copywriters to increase thought leadership output- Developed Visier's social media marketing strategy to support Corporate Communications and Revenue Marketing goals- Acted as community manager for all Visier social channels, which included social media ad management and influencer marketing

Vancouver, British Columbia, Ca

I'm proud to have served as the first editor-in-chief for Cold Tea Collective, a media platform focused on stories for, by, and about Asian millennials. In this role, I focused on content operations for the new platform. Some of my responsibilities included developing the editorial guidelines, optimizing the content production process, creating a writing guide for new writers, helping our editors determine how to make articles shine, and hosting workshops on topics such as authentic content creation and social journalism.

Vancouver, Bc, Ca

- Led the company's B2B content marketing programs to bring in qualified leads, increase brand awareness, and position QuickMobile as the thought leader in the industry. - Managed conversion of the website, email marketing campaigns and other digital initiatives.- Head writer for thought leadership articles, blog posts, email campaigns, and more.- Led the social media strategy and managed all QuickMobile social channels.- Built and managed the internal communications strategy with the aim of enhancing the company’s brand and raising the overall level of engagement with employees.

Vancouver, Bc, Ca

- Drove content marketing strategy, which is focused on educating meeting planners about our mobile event app platform, while also increasing brand awareness and meeting lead generation and sales objectives. - Developed and executed social media strategy, as well as driving conversations about QuickMobile and our event app solutions for meetings and events.

Vancouver, British Columbia, Ca

Responsible for crafting SEO copy for the eCommerce website in order to increase online visibility of inventory, increase sales and strengthen the company brand. I also developed online buying guides and other pieces of content to improve the buyer experience and web page ranking of our products.

Toronto, Ontario, Ca

Surrey, Bc, Ca

Coordinated the event planning, marketing and public relations activities for the society as well as the 16th Annual Cultural DIVERSEcity Awards (CDA’s). This also role included social media strategy, copywriting, and some graphic design work.

Vancouver, British Columbia, Ca

This multi-faceted role involved copywriting, event coordination, membership management, and office administration. Some of my responsibilities included:Writing promotional collateral such as e-mail sales letters and monthly newsletters, and internal communication documents such as policy manuals and white papers.Managing all public relations initiatives and coordinating strategic sponsorship and promotional opportunities.Coordinating event logistics, catering, venues, and volunteers for events such as the annual fundraising gala, annual e-series event, and bi-annual roundtable.

Volunteered to coordinate on-site interviews for international, national and local media at the Downtown Vancouver and Yaletown LiveCity sites during the 2010 Winter Olympics.

Coordinated public and media relations initiatives including identifying opportunities, pitching media, writing traditional and social media press releases, and liaising interviews.Worked with international and national clients and secured them media hits in outlets such as the San Francisco Chronicle, Sacramento Bee, Financial Post and BC Business Online.

Coordinated public and media relations initiatives including identifying opportunities, pitching media, writing press releases, and liaising interviews. Set-up client social media networks and devised strategies for effectively building an online community. Coordinated sponsorship opportunities and event planning for different client initiatives.