Karthik Rajan Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

• As the Asst. Marketing Manager for Lubricants, I am responsible for implementing and managing the end-to-end rollout for PCMO, DEO and Grease segments across the Middle East and Africa which includes – consumer and.
• Campaign planning (consumer and product) across ATL, BTL and Digital platforms
• Expanding and managing the network of branded oil change center – Gulf Express, by supporting with trade schemes, promotions, and merchandise in collaboration with the sales teams
• Proposed, implemented, and currently monitoring the Gulf Express digitization with CRM and Loyalty program integration
• Ensuring that the distributors and licensees are trained for Gulf Oil master brand
• Activating global sponsorship/ partnerships across the region for better brand reach

Dubai, United Arab Emirates

• My role at Brand Form Advertising involves managing all client accounts and working with the client to develop a marketing plan and with the in-house creative studio to deliver visually distinctive brand communications.
• Management, direction and planning of all agency accounts
• Budget management
• Strategic project proposals, digital, social media and campaign strategy
• High-level client advisory and project planning across ATL, BTL and Digital platforms
• Team management (designers and web developers) and coordination of 3rd party suppliers

Dubai, United Arab Emirates

Dubai, United Arab Emirates

At Liwa Advertising, I was focused on building brand strategies for clients, brand operations, client relations and account management. I planned and delivered client advertisement projects, identified the agency’s shrinking ‘at-risk’ client accounts and worked on retaining them and evaluated projects upon completion. Developed and managed a series of.

Muscat, Masqaţ, Oman

As a senior advertising executive at TheWeek, a leading Omani newspaper, I chased some challenging ad-revenue targets. My responsibilities involved broadening our market base by generating consistent large-value business, servicing key client accounts and working closely with the editorial team to integrate our clients’ PR and advertising efforts. Some of.

Muscat, Masqaţ, Oman

• At Al Ansari, I was a part of the company’s in-house sales and marketing team. Over my tenure, my team and I managed end-to-end nation-wide project sales and marketing solutions for luxury brands like Kohler.
• Generated over 50% of the sales revenue set for the department
• Successfully won and completed noteworthy projects like Royal Opera House Muscat, Six Senses Spa in Al Bustan Palace and several government tenders

Muscat, Masqaţ, Oman

Mumbai, Maharashtra, India

As a fresh graduate, I delivered agencies advertising ideas to new and existing clients through presentations. Despite being a junior team member, I took on the responsibility and successfully rolled out the creative and advertisements for brands like Royal Palms Mumbai and Binani Cement.

Post Graduate Diploma In Business Administration, Marketing

Bachelor Of Management Studies, Marketing