Kyle Ashby Email & Phone Number

Saratoga Springs, Ut, Us

Lehi, Ut, Us

• Lead the AI interface design from in-app translation, AI settings, and conversational experiences for the lead process• Able to independently provide support and ability to prioritize for seven digital products through the product lifecycle• Utilized Fullstory and Pendo (qualitative and quantitative) to analyze data that lead from a 94% to 99% adoption rate of our quick search tool• Led a team of 2 designers, providing feedback and guidance• Overcame language barrier by communicating effectively with dev team from India• Provided mentorship across teams by sharing Figma expertise, leading to improved design quality and a more cohesive user experience and career coaching for leveling up• Contributed to the design system, addressing the UX department's digital design needs• Performed training for our UX team with actionable recommendations for using Figma more efficiently• Designed and implemented automated user workflows, cutting manual work by 61%, streamlining operational efficiency• Worked fully remote and managed multiple projects and contributed to our remote-first culture by putting together water cooler sessions for team building.

Pleasant Grove, Ut, Us

• Partnered with product and development teams to design innovative experiences from non-digital processes in maintenance & field service• Engaged in qualitative research to gather feedback & insights from both existing and potential clients, aimed at identifying business needs and pain points• Drove implementation of Heap to collect quantitative research, facilitated alignment with stakeholders and development, ultimately enhancing product strategies• Performed user discovery calls to ask thoughtful questions to understand customer pain points• Revamped user interfaces for mobile app (and tablet) providing an end-to-end solution and decreasing setup time from several days to a single day• Worked with product leadership to advance the user workflows for old and new users alike• Performed usability tests with clickable prototypes to refine the experience design• Partnered with product and development teams to launch new features taking non-digital processes into digital processes• Established design process by creating and maintaining (through iterating) a Figma library for best practices, better aesthetics, and allowing design to scale more efficiently• Revamped user interfaces for mobile app (and tablet) providing an end-to-end solution and decreasing setup time from several days to a single day

Lehi, Ut, Us

• Adapted and executed design sprints to align with the specific business goal and user needs• Successfully implemented Sketch and InVision across the entire team, increasing the speed to create mockups and enabling rapid testing of novel ideas• Created assets in Sketch that consisted of typography, colors, & components leveraging the high standards and attention to detail of the Apple and Google design systems• Worked across distributed teams across the US and India with Product and Development to develop workflows, make decisions, understand business and technical constraints• Performed customer research with on-site and online interviews to get a holistic view of the problem and create user journeys to document their process and gain empathy for the end user• Helped prioritize epics by planning with the PMs and SDMs, taking products from beginning to end, making data-informed decisions, and increasing the overall strategy• Provided HTML and CSS prototypes to hand-off to development and often provided workshops for newer UX designers to help them learn front-end

• Established relationship with clients and partners to generate work• Conceptualized and developed unique motion graphics for web and other platforms• Executed animation and video editing with attention to detail and on deadline driven time lines• Worked closely with clients including University of Utah, Career Step, and Avalaunch• Interpreted client's business needs and developed a concept to suit their purpose• Estimated deadlines for projects and provided quotes for clients• Presented personalized ideas and concepts to clients• Demonstrated illustrative skills through storyboards and large mural for Arizona Chevron

New York, Ny, Us

• Strong sense of design principles, creative workflows, communication, and a deep understanding of building and managing brands for both online and offline marketing programs. • Created and implemented visual design elements associated with brand positioning and strategic marketing in order to convey client’s unique message. Managed typography and design while preserving the client's campaign identity• Developed concepts and supporting materials for healthcare advertising while adhering to FDA regulations• Effectively managed workload producing quality work in a timely fashion• Collaborated with other smart, passionate, talented people fostering a dynamic ambiance of designers, thinkers and doers

Barueri, São Paulo, Br

• Designed large banner and kiosk for airport use• Collaborated with project manager and art director to create a user friendly in-flight UI• Worked with team and various department heads for internal marketing purposes• Conceived, storyboarded, and executed motion graphic for travel service• Brainstormed concepts for UI, posters, motion graphics with team members• Created HTML/CSS template for email newsletter demonstrating proficient typographic aesthetic skills

Provo, Ut, Us

• Collaborated with developers and clients to create user friendly websites• Helped redesign BYU Mobile app• Increased number of downloads to mobile app through poster• Initiated and spearheaded major UI re-factorings for a more user-centered experience• Acted as the user-advocate during the development process, conducting usability testing and offering implementation suggestions from a user-centered perspective

• Preparing images for company website, weekly email, and blog• Creating on-line ads of many sizes• Brainstorming and presenting design ideas• Using Adobe Photoshop and Illustrator to complete designs• Updating company website with new images and new articles• Creating weekly email with HTML and CSS

Bachelors, Graphic Design

Associate'S Degree, General Studies - Honors