Kasper Westergaard Email & Phone Number

Kokkedal, DK

In 2023, I assumed full responsibility for Atea's overall digital market-oriented activities and am now in charge of Digital Sales & Go-to-Market. Shortly after my start at Atea, it became apparent that we needed a firmer grasp of the entire digital customer journey. Previously, various digital activities were managed by different teams. By consolidating.

In 2022, I transitioned into a new industry and joined Atea as a Manager leading the team responsible for digital sales. My primary focus has been on boosting digital sales by optimizing our digital channels and activities in collaboration with Atea's partners. I have had the overall responsibility for both acquisition and conversion, which includes.

In 2021, I became the Head of Digital Sales, overseeing the department and managing sales and digital marketing budgets. Our focus was on boosting sales through digital channels for both new and existing customers, utilizing performance marketing, and enhancing user experience and conversion rates through continual optimization. We also employed upselling.

Overall responsibility for digital sales including team leadership, and development of a digital sales platform (customer-facing).Overall responsibility for creative development and digital channels such as SEM, SEO, Social Media, Display, etc.Dotted line management of development resources (UX, Frontend, Backend, Integration) with a focus on developing.

København, Region Hovedstaden, Danmark

Overall responsible for digital sales initiatives and development. Focus on spreading commercial mindset in the team and translating insights into digital initiatives.Responsible for reporting on digital sales and monthly presentation of the progress plan.Selected result: Implementation of incentive strategies for online sales (buy online and receive x as.

Digital jack-of-all-trades, primarily focused on assisting various business areas in digital publishing. Primary objective is commercial, with an emphasis on generating sales and leads.Responsible business owner for the implementation of a new CMS platform (Episerver), and serving as the Product Owner in the project.

Co-responsible for the operation of almbrand.dk and handling of ad hoc tasks. Continuous development of digital content areas with a focus on the commercial exploitation of potential in various business units.

Maternity leave cover during my study period. Responsible for the development of digital campaigns and daily operations of almbrand.dk

Personal training and spinning instructor

Digital Innovation & Management, Msc

Digitale Medier Og Design, Bachelor