Kassandra Martin Email and Phone Number

Digital Experience "thought leader" at DFCU. Identifies UX (User Experience) opportunities and implements solutions that will ensure DFCU excels in the rapidly evolving digital landscape.

Demonstrate a deep understanding of the current digital landscape with fluency in digital marketing functions, including knowledge of paid online media (e.g. display/mobile display, paid search, video, pre-roll, social, etc.).Set strategic direction and lead execution for all digital marketing efforts including email marketing, marketing automation, website management, social media, search engine marketing, SEO, landing page development, and marketing analytics.Oversee and… Show more Demonstrate a deep understanding of the current digital landscape with fluency in digital marketing functions, including knowledge of paid online media (e.g. display/mobile display, paid search, video, pre-roll, social, etc.).Set strategic direction and lead execution for all digital marketing efforts including email marketing, marketing automation, website management, social media, search engine marketing, SEO, landing page development, and marketing analytics.Oversee and manage all creative efforts by third party agency or intern. Own brand standards and make changes as necessary.Ensure the credit union’s online presence is up to date, on-brand, and always seen as relevant.Drive digital marketing initiatives to support inside sales function.Provide day-to-day maintenance and own content management of assigned areas of Direct.comCreate and lead SEM strategy and ensure messaging alignment from keyword to ad copy to landing page. Lead and manage campaign optimization activities to stay on budget and drive performance. Monitor and report on performance of digital initiatives, website traffic and activity, and email campaigns; Make data-driven optimizations of messaging and content.Leverage marketing insights, analytics and A/B testing to improve funnel optimization and lower cost of acquisition.Monitor industry trends, as well as, competitor landscape and make appropriate suggestions for changes needed with our digital campaigns. Show less

•Provide creative direction, art direction, and design for internal and external campaigns.•Grow and develop existing brand standards while maintaining brand identity and integrity.•Digital Advertising (SEM, Display, Social)-Content creation, channel management, and analysis.•Analysis of Direct.com domain with Google Analytics, Google Data Studio, and Siteimprove.•SEO enhancement and maintenance.•Graphic creation for email marketing and… Show more •Provide creative direction, art direction, and design for internal and external campaigns.•Grow and develop existing brand standards while maintaining brand identity and integrity.•Digital Advertising (SEM, Display, Social)-Content creation, channel management, and analysis.•Analysis of Direct.com domain with Google Analytics, Google Data Studio, and Siteimprove.•SEO enhancement and maintenance.•Graphic creation for email marketing and Direct.com.•Content creation for Direct.com blog and inbound marketing efforts.•Print production and vendor coordination. Show less