•Integrated Campaign Management and Execution. Responsible for brand awareness and lead generation campaigns to achieve the EMEA business plan goals and objectives.•Lead Generation – execution of targeted lead generation campaigns utilising a mix of online and offline techniques for the enterprise, finance and public sector verticals.•Content and Collateral creation –owned and managed the development of new content for use within lead generation efforts including white-papers, case studies, product sheets, videos, podcasts, speaker content, and research. Worked closely with virtual teams from across US corporate and other regions.•Events – lead, organised and delivered events. Supported EMEA events through producing event materials and communications. •Vendor and Agency Management – Liaised and managed suppliers and agencies including creative, media buying and PR agencies. •Reporting – provided timely reporting of key marketing metrics and presented to stakeholders. •Internal Communications – worked on a number of internal communication projects including global initiatives.•Social Media – lead optimised content creation, and digital strategy across different platforms. •Press Relations – Collaborated with an external PR agency and internal Corporate PR team to ensure that all marketing tactics were integrated with PR for maximum impact. •Budgetary Control – Plan and managed the marketing budgets related to the above activities.

Driving, owning and delivering a strategic B2B function across both breadth and depth sales activities in line with the overall sales and marketing communications strategy.•Identifying and leading high quality events, campaigns, programs and communications with and through partners and customers.•Delivering highest levels of customer satisfaction to both clients and revenue teams.•Driving intelligence and investment into building a strong, relevant and useful customer database.•Mapping all activity to measure and grow the ROI of B2B marketing activities.

Delivered marketing programmes, managed large events and provided marketing support, collateral, campaigns and initiatives.Provided in-depth knowledge of the audience which included faculty, students and IT managers. Primary focus on delivering and managing the following two programmes: faculty relationship program for academics including newsletter, resource kit, faculty workshops and a membership program for university departments providing access to developer software and resources. Delivered succesful events from workshops to large scale events.

•Helped identify, structure, and lead operational improvement initiatives through implementation, working closely with sales leads to roll-out sales process improvements and efficiencies.•Executed quantitative analysis that translated data into actionable insights; and worked with sales management to proactively identify and resolve issues impacting revenue growth.•Improved the sales pipeline and assisted the sales team to over achieve target by identifying and qualifying sales opportunities. •Drove strong customer satisfaction and helped customers with licensing queries. •Organised and event managed technology seminars, workshops and large scale events for the technology audience.