Kate Atkinson Email & Phone Number

Cheltenham, Gb

Cheltenham

I make fresh and creative content to increase brand awareness of the ASX-listed company, Iress, in all of its markets. My latest and most prized creation is the Upfront podcast. Now in its second series, it's had over 120,000 downloads, placing it in the top 2% of all podcasts. It's also my proudest achievement, winning multiple Corporate Content Awards in 2024 and 2023, including Best Content Campaign to Assist with Brand Positioning and Best Podcast. Check out the podcast here: https://omny.fm/shows/upfrontpodcast Copywriting and creative direction is a big part of the job and one I enjoy the most. Get a feel for my style and tone on the so-bright-it-hurts Upfront blog: https://www.iress.com/upfront/.Not everything I do is quite as edgy, and I do a lot of BAU 'fill-the-funnel' lead gen content too, providing the team with in-house copywriting, editing and proofing.

Cheltenham

The one before I found my calling in copywriting.Highlights included:Devising and delivering Iress UK's social media strategy growing its online community from 0 to +5,000 in under a year. Then rolling out the strategy to three other regions, considerably expanding the business' global digital and social presence.Writing and producing a programme of marketing content on financial services and technology themes to support the business objectives and drive the social media and digital marketing strategy.Delivering a new series of recruitment resources and a social media strategy to build Iress' employer brand and engage a millennial (yes, millennial!) workforce.

Cheltenham

A delightful sideline with an incredible bunch of creatives to help them put on the greatest design festival Cheltenham has ever seen (since the last one). I was lucky enough to support the team with content, social and comms strategy and fulfil all their copywriting needs to promote the festival and get bums on seats.

Sun Life Financial Of Canada

A full-on marketing role in the days when social media was just dawning and printed product collateral was still a thing.Highlights did not include proof-reading 150-page policy documents but did include:Leading the marketing workstream on new product development projects from early concept creation through to planning and implementation of the marketing launch.Project managing the rebrand of over 160 pieces of literature when the company changed ownership. Managing customer research and focus group activity including product name development, product concept research and lay panel testing of literature.Delivering targeted B2B marketing campaigns with Key Accounts boosting sales and brand awareness on limited budget.Regularly writing marketing and technical copy for collateral, saving the company thousands of pounds on external copywriters.Writing editorial features for the press, including a piece on annuities for Pensions Management and a 5,000 word article on retirement planning for Investment Week.I became responsible for Internal Communications when the company closed to new business in December 2010. Within that role I: Transformed the existing internal company newsletter into a far more lively and vibrant communications tool.Planned and delivered 'TCF Week' - a week of internal communications and activities to raise awareness of the company's new Treating Customers Fairly values.Managed and maintained the company website and intranet. Reviewed and updated the web copy to make it more suitable for the company's change in focus.Led the marketing workstream for the company's Part VII Insurance Business Transfer, writing and delivering the necessary customer communications and Legal Notices. A particularly heavy and tedious project.

A busy marketing role for a fast-moving, acquisitative insurance broker.Planned, created and managed the marketing activity for 4 divisions - Insurance, Healthcare, Employee Benefits and Commercial Finance.Produced a wide range of marketing collateral including brochures, sales aids and direct mail, managing the entire process from copywriting and design, to print and delivery. Re-designed the corporate website and launched a new microsite. Both received excellent feedback from the business.Liaised closely with third party providers (including Norwich Union and RAC) to bring a new proposition to market.Reported market intelligence, campaign performance and budgets to senior directors.Launched a new client magazine which I mailed out every quarter.

Brought in to assist on the 'Customer Brand Experience Project' - a high profile re-brand.Took an active role in the whole literature re-branding process from initial planning and agency briefing, to proofing and sign off, to print and delivery.Worked closely with the rest of the marketing team to ensure all communications were consistent and went live simultaneously to meet the launch date.

Managed the marketing campaigns for the BEAM and Distance Learning brands.Prepared the annual marketing plans and allocated budget in line with the company's sales targets and strategy.Planned and implemented an intense, regular programme of targeted direct marketing activity which delivered consistently good response rates.Ran monthly PR campaigns and built relationships with the industry press. As a result, I frequently secured valuable coverage and publicity for the business.Arranged attendance at major industry exhibitions, ensuring the company, products and brand were well represented.Produced the 2006 BEAM catalogue and three other catalogues, working closely with a design agency and the publishing teams.

Sourced reader offers and campaigns for local newspapers, often working with a very limited budget and to a tight deadline.Writing creative, engaging copy and proof-reading were key aspects of the job as was ensuring the campaigns received maximum coverage in paper and at retail outlets.

Ba Hons, Marketing Management

A Levels And Gcse'S, Sociology, English, Business Studies