Freelance writer and marketing consultant, recent projects include: - Researching and writing original integrated business-to-business and business-to-consumer marketing case studies to update ‘Direct and Digital Marketing in Practice’ (3rd Edition, 2017).- Content creation and consultancy for new websites and support for new business development, including new business and product launches.- Website maintenance (Wix)- Blogging - Current volunteering includes: Lay Research Advisory Group member, Clinical Research Facility, Lancashire Teaching Hospitals (strategic and comms consultancy); Samaritans (listening volunteer)I am familiar with Dreamweaver, Kompozer, Wix and Wordpress. Currently studying Prince 2.

Editor, writer, project manager and chief architect of The IDM’s (the UK’s government-approved Institute for professional development of direct and digital marketers) professional postgraduate online direct, digital and integrated marketing qualifications.The IDM has global recognition for the high quality of its business-to-consumer and business-to-business courses. Reporting to the Managing Director, I worked with the Deputy Managing Director and Qualifications Director. I successfully balanced low production costs with high quality content relative to competitor courses, resulting in a highly profitable product.Written work during this period includes:- Online course material including introductions, revision note precis, learning outcomes, lesson content including interactions and quizzes, case studies, white papers.- Examination papers and marking schemes across the syllabus.In 2012 I began a two year project to create a new bachelor level qualification for The IDM, managing this major collaboration involving many authors to create a consistently high quality engaging 600 hour course. I edited each writer's work to ensure consistency in tone, quality and level, chunking and reducing copy, adding interactions and review questions, inserting tips, identifying material to flash. I researched and wrote original content as necessary; for example, a lesson on ‘Ambient media’. Independent research in 2013 showed 80% of students found the courses better or similar to comparable courses, scoring especially high for ease of use, clarity, comprehension and detail.Other projects during this period include:- Contributing editor on Smart Insights blog (Wordpress)- Pharmaceutical management and recruitment articles ghost written for various European publications (2010-2011)- Module 12 ‘Effective B2B Campaign Management – Converting Strategy to Action Plans’ (IDM Certificate in B2B Marketing, 2009)

- Tutored students studying the Postgraduate Diploma in Direct Marketing.- Lectured on Leisure and Tourism and Database Marketing for The IDM at Napier University - students awarded lectures 84/100 compared with 60/100 average.- Distance learning students achieved higher than average Distinction and Pass rate.

Responsible for managing the Education Department, I reported to the Managing Director and undertook a strategic review, beginning with a period of consultation with lecturers and graduates. As a result of the consultation I:- Led a project to develop a Graduate website.- Wrote a communication strategy for key market sectors (academics, students and industry).- Developed departmental structure and role descriptions.

I was responsible for 24 staff and £2 million plus budget to create and deliver corporate marketing and sales strategy through integrated multi-media campaigns and a customer service/telesales team. I also managed the European campsite contracting team.I instigated and drove a two year company-wide change project to make Canvas more customer-focused, resulting in record revenue and margin in 1997 and a 30 percent marketing budget reduction in 1998 to achieve target revenue. The change project included:- Education and lobbying of sales, finance, personnel and IT staff and the Senior Management Team about the importance of being customer-driven and customer-aware in all business functions. Result: improved support from other members of the Senior Management Team for marketing projects and a more productive and enjoyable working environment for all.- Introduction of the concept of database marketing and the technology to support it in addition to existing purely operational systems. Result: more efficient, better informed marketing and sales strategy.- Customer research to establish customer and prospect brand perceptions and identify other opportunities to improve marketing strategy and performance. Result: a better understanding of customer needs allowed a more effective marketing strategy, including re-branding.- Re-branding so Canvas' brand image and market positioning reflected and communicated its high quality products and services. Result: increased profit margin.- Product improvement/development - cross-departmental project teams developed new products cost-effectively through product extensions and service improvements. Result: new products targeting key customer segments increased off-season sales and profit.New business generation was re-focused to find new customers with potential for high lifetime value and late sales communication strategy, including discounting, was tightly controlled.Canvas gained 'Investors in People' accreditation in 1997.