Responsible for strategically driving our profile and generating interest and uptake of our first class software solutions that are trusted by the leading luxury and chain hotels of the world. IRIS empowers Hotels and F&B leaders to do what they do best: look after their teams, increase revenue, and provide an outstanding customer experience. Our flexible hospitality platform enables hotels and restaurants worldwide to provide a truly digital ordering experience to their guests.We are the global market leader in digital F&B, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.

I am responsible for developing and maintaining the marketing plan to drive new business and client upsells for Guestline across the UK, Ireland and APAC. I deliver marketing activities and campaigns to boost awareness and uptake of our software solutions and services to the hospitality industry. Guestline is a market leader in the supply and development of cloud-hosted property management, distribution and digital marketing software to hotel groups, independent hotels, serviced apartments and pub companies with a customer base of over 2500 worldwide.Working closely with our sales team, partners and clients, I develop campaigns to promote Guestline and our range of solutions through a variety of platforms including events, internal/external communications, campaigns, PR, advertising, sales enablement, content and digital marketing. Responsible for the organisation of several national and regional events, I also contribute towards our digital platforms including the company website, blog and social media. I work closely with our PR agency to ensure a strong and consistent message is delivered to our target market and produce a range of content and communications to drive awareness of new innovations, market trends and product initiatives to all audiences.I ensure all our activity adheres to our brand guidelines to deliver a strong and consistent brand identity across all platforms and review and report on all marketing activity and results to ensure they meet objectives and fall within budget.

Responsible for all the marketing activities undertaken by Entatech to raise our profile as one of the UK’s leading IT distributors. I devised and implemented the overall marketing strategy to promote Entatech, our services, and the range of vendors and products we distributed. I worked closely with key vendors such as Microsoft, Fujitsu, Intel and Kaspersky to devise marketing plans to promote their product ranges and increase sales amongst our re-sellers. Activities included reseller roadshow events, promotions, advertising and PR.Responsible for developing and maintaining the company's overall brand strategy and identity including the company websites (including entaonline.com), promotional material, events, PR, corporate hospitality and sponsorship activities.

Overall responsibility for marketing Free Radio (previously Beacon Radio) to raise the brand profile of the station and its presenters across the Black Country and Shropshire. I devised and implemented a plan of activity to generate awareness of the station and drive reach through a variety of promotional activities and partnerships. I managed all the high profile events, PR, promotions, online activity and brand partnerships. I managed a team of promotional staff who carried out various street marketing activity.I worked closely with our commercial team to devise and manage sponsorship and promotional campaigns with clients. Managing the campaigns from concept to delivery, I ensured the client's objectives were met and developed long standing relationships with several partners across the region to drive branding and commercial opportunities.