As a Director of SMB Client Development, I am leading and supporting a team of professionals dedicated to strengthening NIQ's relationships with emerging brands across Pet, General Merchandise, Tobacco, and other industries. For more information about how NIQ can deliver a best-in-class view of your customers' buying behavior and sentiment, visit nielseniq.com or reach out to me today!

• Defined measurement standards in the emerging market for repeat purchase automation in the CPG/Retail industry• Served as Voice of the Customer for Executive Team and clients, using 1st, 2nd, and 3rd party data to inform Commercial and Product strategy and enable data-driven decision-making • Designed and executed foundational first-party research for business; produced whitepapers and other marketing collateral to externalize Company's value proposition with trade associations and other industry influencers• Owned Replenium's internal and external reporting products

• Managed and grew cross-industry client portfolio ($1MM+), consulting on brand strategy, advertising, and consumer sentiment • Shaped organization’s talent strategy through management of the Central Region Employee Advocacy Group and associate hiring

• Directed global initiative at major retailer• Expanded Retail measurement coverage and worked to increase relevancy in specialty channels• Mentored new US Retail Business Development hires – Manager to VP level• Managed Nielsen’s business relationship with multiple Convenience retailers

• Shaped Nielsen Retail strategy via leading custom Thought Leadership initiatives• Managed Nielsen’s commercial relationship with multiple, cross-sector national retailers• Co-led a task force, increasing Nielsen’s relevancy with Convenience & Specialty Retail clients

• Managed strategic, multi-year, analytic engagements with some of the world’s largest CPG retailers• Served as subject matter expert on price and assortment-based analytics

Public Relations: Led an innovative initiative to engage Millennials and Gen Xers in the Easter Seals mission through a robust volunteer program and associate board, Conducted a webinar for Easter Seals Affiliates and Headquarters staff on social media best practices, Analyzed media results for current Easter Seals awareness campaigns (namely Make the First Five Count and corporate partnership with A.C. Moore), Created media materials for Easter Seals Make the First Five Count Marketing Affiliate Partners and Spokespersons, Tracked Easter Seals media exposure in local, national, and international news outlets