Kate Walker Email & Phone Number

Greater Chicago Area

As a Director of SMB Client Development, I am leading and supporting a team of professionals dedicated to strengthening NIQ's relationships with emerging brands across Pet, General Merchandise, Tobacco, and other industries. For more information about how NIQ can deliver a best-in-class view of your customers' buying behavior and sentiment, visit.

Greater Chicago Area

• Defined measurement standards in the emerging market for repeat purchase automation in the CPG/Retail industry
• Served as Voice of the Customer for Executive Team and clients, using 1st, 2nd, and 3rd party data to inform Commercial and Product strategy and enable data-driven decision-making
• Designed and executed foundational first-party research for business; produced whitepapers and other marketing collateral to externalize Company's value proposition with trade associations and other industry influencers
• Owned Replenium's internal and external reporting products

Greater Chicago Area

• Managed and grew cross-industry client portfolio ($1MM+), consulting on brand strategy, advertising, and consumer sentiment
• Shaped organization’s talent strategy through management of the Central Region Employee Advocacy Group and associate hiring

Greater Chicago Area

• Directed global initiative at major retailer
• Expanded Retail measurement coverage and worked to increase relevancy in specialty channels
• Mentored new US Retail Business Development hires – Manager to VP level
• Managed Nielsen’s business relationship with multiple Convenience retailers

Greater Chicago Area

• Shaped Nielsen Retail strategy via leading custom Thought Leadership initiatives
• Managed Nielsen’s commercial relationship with multiple, cross-sector national retailers
• Co-led a task force, increasing Nielsen’s relevancy with Convenience & Specialty Retail clients

Chicago, Illinois, United States

• Managed strategic, multi-year, analytic engagements with some of the world’s largest CPG retailers
• Served as subject matter expert on price and assortment-based analytics

Chicago, IL

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Public Relations: Led an innovative initiative to engage Millennials and Gen Xers in the Easter Seals mission through a robust volunteer program and associate board, Conducted a webinar for Easter Seals Affiliates and Headquarters staff on social media best practices, Analyzed media results for current Easter Seals awareness campaigns (namely Make the.