Kate Loftus Email & Phone Number

San Francisco Bay Area

San Francisco, CA

• Email channel owner for Apollo Education Group and subsidiaries, including day to day email strategy & operations for University of Phoenix
• Led email operational strategy & implementation for University of Phoenix and automated lifecycle marketing program; drove significant lift in enrollment rates and retention
• Consistently met annual email marketing operations KPIs (inbox delivery rates & operational efficiencies) and email engagement metrics: opens, clicks, complaint rates, etc.
• Managed email marketing & operations team including: project intake & scoping, implementation calendar, team execution, reporting, recommendations, CAN SPAM & CASL compliance, process documentation, best practice.
• Evangelist for email best practices across the companies to help both internal and external team
• Provided oversight of affiliate email lead generation and compliance

San Francisco, CA

• Top sales person from April 2005 through March 2008. Generated between 28% to 40% of the total revenue for the company through ad sales
• Managed current client base of 50+ and successfully pitched new business including closing the largest sales contract for the company of $500k+
• Worked closely with IT/Product team to provide product ideas & develop new technology
• Managed sales deal intake process to standardize pricing and ad specifics

San Francisco, CA

• Kept all corporate marketing responsibilities (below) & worked as a sales associate, managing client list of over 50 contacts and generating new business
• Continued process improvements for sales deal review & signing as well as IT relations and project management

San Francisco, CA

• Created and managed the sales deal intake process to standardize pricing and ad specifics, signed Insertion Orders and worked
• EasyJoin program manager, launched new product for self-service ad network partnership program, managed ongoing partner relations and new product update requests and rollout with IT team
• Event management for key industry trade shows such as AdTech & DMA
• Managed external Public Relations activities for company and product launches
• Created and managed company collateral

San Francisco, CA

• Ensured ongoing client success and satisfaction after the client has gone live in the network.
• Analyzed internal reports and provide new ideas and approaches to improve customer retention, and offer performance.
• Handled day-to-day client account activities for over 50 clients.
• Lead contact on any client issues and set reasonable expectations for performance.
• Managed all marketing aspects of the bulk email program including: client creative coordination and expectation setting, scheduling effective campaigns, monitoring deployment of the campaigns and back end reporting of.
• Worked with Sales and Implementation to set weekly Implementation priorities.

Oakland, CA

• Managed multiple client accounts for a Sales Lead Generation company.
• Implemented multiple outbound lead generating email campaigns from conception to statistical reporting.
• Created policy and procedures to ensure efficient communication between internal departments and to clients.

Walnut Creek, CA

• Sold broadcast monitoring services and products to public relations agencies, corporate communications departments and consumers.
• Generated new business by controlling all aspects of the sales cycle, from lead generation/qualification to pitching to closing meetings.
• Managed 20 accounts on a daily basis for clip orders, customer service, and conflict resolution.

San Mateo, CA

• Clients included: Coremetrics, Atomz, LinkGuard, IXI Mobile & Safari Books Online.
• Pitched trade press for product reviews, trend stories and editorial calendar opportunities; secured articles in Interactive Week, Smart Business & Web Techniques.
• Managed executive visibility program and placed company spokespeople at highly visible events including Internet World, Search Engine Strategies and the ECM Series.
• Managed all supporting PR materials.
• Drafted, edited and distributed press releases.
• Managed customer reference program for multiple accounts to determine referenceability and ensure customers were able to speak positively to the media/analyst community on behalf of clients.

San Francisco, CA

• Supported a team of 3 vice presidents and 20 project managers in Schwab Institutional by preparing PowerPoint presentations, scheduling meetings, arranging travel plans, taking meeting notes and coordinating.
• Successfully built and the Intranet Web site for the Project Management team, and coordinated the information flow for efficient updates.
• Planned and supervised large meetings, employee off-sites and inter-departmental parties.

Santa Barbara, CA

• Supervised employees in a fast-paced, payroll department while managing multiple deadlines.
• Managed Payroll responsibilities for a New York company of 350+ employees and HQ of 400+.
• Managed all aspects of employee (ISO and NQ) Stock Options for a NASDAQ company.
• Composed and implemented company-wide efficiency procedures for expenses.
• Complied with IRS, Federal, State and Local agency regulations and communicated these laws to employees.

Santa Barbara, California

• Managed all aspects of a high volume cigar lounge and sports bar
• Developed interpersonal skills, of leadership quality, dealing with high-class patrons, unruly customers and all walks of life

Education record

Bachelor'S Degree, Communication