Kate Maxwell Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

- Lead the BlueRewards loyalty program to deliver on program goals across acquisition, development, and retention- Lead the Email and SMS team, optimizing marketing strategy to deliver on digital channel goals- Leverage transactional and loyalty data to perform analyses, identify insights, make recommendations, and drive improved performance of marketing and loyalty activities

Mclean, Va, Us

- Created and optimized customer-centric communications and offer strategy, delivering more customers and deeper engagement across the customer journey to grow loyalty and capture business share- Crafted behavioral customer segmentation for guests, creating the foundation for personalized, omnichannel targeting and go-to-market strategy with a next best action approach

Mclean, Va, Us

- Drove customer engagement, recognition, and retention of our high-value, high frequency Hilton Honors Members- Managed elite benefits, enabling communications and functionality

Mclean, Va, Us

- Maintained a strategic framework for recognizing Hilton Honors elite members throughout their lifecycle, particularly around loyalty tier progression and requalification- Applied a customer-centric perspective to our most frequent travelers to grow loyalty and capture business share- Developed and leveraged reporting and ad-hoc analyses to assess impact and enable data-driven decision-making across customer offers and promotions- Communicated complex data analyses out to cross-functional stakeholders- Provided project management support to ensure communications are delivered timely and accurately

Mclean, Va, Us

- Analyzed complex customer data sets and extracted key insights using various economic, financial, customer and marketing methodologies- Assisted in developing new program design strategies including new elite earn rates and member benefits, and communicated recommended approaches and economic impact to senior leaders

Reston, Va, Us

- Lead Analyst within the Financial Services vertical specializing in competitive benchmarking and strategic consulting insights within the credit card industry

Reston, Va, Us

- Owned and presented all deliveries pertaining to customer data and the existing customer experience, extracting and analyzing digital trends from large data sets to better aid clients' development of digital strategy in service, marketing, and UX design - Responsible for data quality assurance of comScore panel behavioral data surrounding credit card customers- Performed client account management and addressed ad-hoc client requests

Charlottesville, Va, Us

- Assisted in constructing the FY 16 budget- Performed monthly budget and account analysis to maintain the school’s working budget- Specialized in procurement and payment processing for the department, with PO Purchaser and ODS Specialist accreditations- Assisted in the transition to a new, decentralized University budget model through reconciliation of monthly personnel expenses, graduate tuition revenues, and financial aid awards- Provided market research analysis for proposed increases in tuition rate and staff hires

Charlottesville, Va, Us

Charlottesville, Va, Us

Master Of Science (Ms), Commerce, Marketing And Management

Bachelor Of Arts (Ba), Spanish Language And Literature