Kate Smith Email & Phone Number

-Designs, builds, and enhances customer lifecycle journeys (Onboarding, Upsell, Re-onboarding, etc.) across multiple channels including email and mobile.-Spearheads ultra-personalized, real-time automation strategies by leveraging relevant data points to communicate with users at the most impactful moments.-Leads customer marketing innovations.

• Spearheads the strategic and tactical execution of marketing campaigns across all channels
• Collaborates with the founders to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products and services
• Monitors performance for all active marketing campaigns
• Manages e-commerce platform activity in relation to customer acquisition, sales, conversions, and reporting

• Drove efficient growth, activation, and engagement through Email Marketing, SMS, Push Notifications, In-App Messaging, and other channels
• Executed campaigns utilizing data filters, SQL queries, data extensions, templates and automations (drips & triggers).
• Drove activation rates, engagement rates, and increased member lifetime value through creative, messaging, targeting, and personalization strategies
• Proactively collaborated with internal stakeholders and managed external vendors
• Tracked, reported and presented performance with internal stakeholders on a regular basis
• Reported on campaign performance and monitors campaign issues.

Irvine, California, United States

Irvine, California

• Strategized and developed automated email marketing campaigns on Adobe Campaign Classic and Oracle Eloqua for college athletics marketing departments, professional athletics teams, performing arts and live.
• Provided account management, training and support for campaign execution and troubleshooting
• Established & managed professional relationships with client contacts
• Directed automated campaigns including shopping cart abandonment, A/B testing, web nurturing and behavior-based drip campaigns
• Optimized lead generating using interest forms and web visits along with other initiatives to increase the database and improve efficiency within the sales and marketing teams

Los Angeles, CA

• Database Management:
• Database management and all registration related needs on, and off-site for Conqur Endurance Group events
• Assisted in identifying opportunities to enhance marketing campaigns by leveraging database using all database and CRM program capabilitiesEvent Registration and Participation:
• Managed all on and off site event registration needs for Conqur Endurance Group incl. participants’ queries regarding their registration status and resolve any participant’s issuesMarketing:
• Executed digital communications plans for all strategic partnerships
• Collaborated with business development team on use of resources from event partners

Anaheim Hills, CA

• Managed the database for upcoming Orange County events and served as the liaison between event coordinators and CEO of Axioms Fitness.
• Organized Member Appreciation Days by contacting vendors, arranging event layout, and marketing the event to the public.
• Assisted with designing the marketing collateral using Adobe InDesign.
• Completed 50 cold calls per hour targeting small businesses for the gym’s corporate wellness program.

• Lectured a 1 unit, 16 week course titled “Intro to Health Professions” for 28 undergraduate students.
• Developed a course curriculum that examined many different allied health professions.
• Shared many different resources for successful application to graduate programs and/or health-related jobs.

Newport Beach, CA

• Provided excellent customer service in delivering product knowledge on Tesla’s Model S and spoke with customers about the benefit of driving an all-electric vehicle.
• Attained monthly goals in converting quality traffic into workable leads. Followed up with prospects to schedule test drives.

Honda Center

• Anaheim Ducks G.O.A.L. Hockey Program:
• Cultivated relationships with local ice and roller hockey rinks in Southern California and leveraged the existing youth hockey community programs.
• Assisted manager with each of the G.O.A.L. initiatives including S.C.O.R.E. a G.O.A.L., Throw-Back Classic, Mini 1-on-1, All-Star Academy, Anaheim Ducks High School Hockey League and the i3 Roller Hockey League.
• Searched for High School bands to compete in a talent show during the High School Hockey League All-Star Game and set new record of 17 band entries.Wild Wingers Kids Club:
• Managed the Kids Club database and assisted with communication regarding Kids Club inquiries.
• Assisted with the planning and execution of all Kids Club parties.

• Assisted with “Try Hockey For Free” programs and other community partner events focused on exposing children to the sport of hockey
• Collaborated with the event entertainment staff of 14 by assisting with alumni appearances, game presentation contests, and giveaways for Rangers fans
• Co-directed fan video montages for 2014 Playoffs

• Interacted with the community to promote the Anaheim Ducks Hockey Club
• Responsible for maintaining professionalism in the public eye while working with the Ducks’ entertainment team to provide fans a great experience during games

• Interacted with the Orange County/Los Angeles community to promote products under the Diageo/Guinness umbrella in bars, restaurants, and lounges
• Assisted with new product promotion to sales representatives during bi-annual general sales meetings

• Promoted 5 Hour Energy at local businesses, college campuses, events, marathons, etc.
• Successfully hit weekly goals of engaging new consumers to try the product

Assisted with season ticket holder pre/post-game activities, account renewals, All-Star balloting, and MVP Rewards program

Master'S Degree, Kinesiology And Exercise Science

Bachelor'S Degree, Kinesiology/Exercise Science

Activities and Societies: Sport Psychology ClubMinor in Health Science Member of Sports Psychology Club Graduate Assistant for Kinesiology.