Kate Smith Email & Phone Number

-Designs, builds, and enhances customer lifecycle journeys (Onboarding, Upsell, Re-onboarding, etc.) across multiple channels including email and mobile.-Spearheads ultra-personalized, real-time automation strategies by leveraging relevant data points to communicate with users at the most impactful moments.-Leads customer marketing innovations, implementing automation opportunities through advanced marketing technology.-Develops deep expertise in marketing technology stacks (Braze, Knime, Customer Data Platform) and data architecture, ensuring efficient customer segmentation and campaign personalization.-Owns and manages testing plans, systematically creating and executing them to drive continuous improvement and sharing actionable insights across teams.-Leverages APIs and technologies like Movable Ink to scale automations and personalize campaigns, improving customer engagement and retention.-Acts as a systems expert, providing solutions and building automation infrastructure, improving marketing enablement.-Oversees project documentation to facilitate knowledge sharing, ensuring seamless cross-functional collaboration.

• Spearheads the strategic and tactical execution of marketing campaigns across all channels• Collaborates with the founders to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products and services• Monitors performance for all active marketing campaigns• Manages e-commerce platform activity in relation to customer acquisition, sales, conversions, and reporting

• Drove efficient growth, activation, and engagement through Email Marketing, SMS, Push Notifications, In-App Messaging, and other channels• Executed campaigns utilizing data filters, SQL queries, data extensions, templates and automations (drips & triggers). • Drove activation rates, engagement rates, and increased member lifetime value through creative, messaging, targeting, and personalization strategies• Proactively collaborated with internal stakeholders and managed external vendors• Tracked, reported and presented performance with internal stakeholders on a regular basis• Reported on campaign performance and monitors campaign issues.• Developed, deployed, analyzed and improved email marketing programs for multiple brands• Optimized marketing performance through A/B testing, personalization, segmentation, and creative.• Compiled and interpreted data to allow for real-time marketing responsiveness and agility• Assisted in preparing and maintaining reports, project spreadsheets, presentations, and other documentation.• Assisted with HTML coding and/or AMP scripting of the email body content when necessary.

Irvine, California, United States

Irvine, California

• Strategized and developed automated email marketing campaigns on Adobe Campaign Classic and Oracle Eloqua for college athletics marketing departments, professional athletics teams, performing arts and live entertainment teams• Provided account management, training and support for campaign execution and troubleshooting• Established & managed professional relationships with client contacts• Directed automated campaigns including shopping cart abandonment, A/B testing, web nurturing and behavior-based drip campaigns• Optimized lead generating using interest forms and web visits along with other initiatives to increase the database and improve efficiency within the sales and marketing teams

Los Angeles, Ca

Database Management:• Database management and all registration related needs on, and off-site for Conqur Endurance Group events• Assisted in identifying opportunities to enhance marketing campaigns by leveraging database using all database and CRM program capabilitiesEvent Registration and Participation:• Managed all on and off site event registration needs for Conqur Endurance Group incl. participants’ queries regarding their registration status and resolve any participant’s issuesMarketing:• Executed digital communications plans for all strategic partnerships• Collaborated with business development team on use of resources from event partners• Supported the day-to-day execution of marketing activities and campaigns across multiple channels• Analyzed and optimized campaign performance through continual measurements to improve ROI

Anaheim Hills, Ca

• Managed the database for upcoming Orange County events and served as the liaison between event coordinators and CEO of Axioms Fitness.• Organized Member Appreciation Days by contacting vendors, arranging event layout, and marketing the event to the public.• Assisted with designing the marketing collateral using Adobe InDesign.• Completed 50 cold calls per hour targeting small businesses for the gym’s corporate wellness program.

• Lectured a 1 unit, 16 week course titled “Intro to Health Professions” for 28 undergraduate students.• Developed a course curriculum that examined many different allied health professions.• Shared many different resources for successful application to graduate programs and/or health-related jobs.

Newport Beach, Ca

• Provided excellent customer service in delivering product knowledge on Tesla’s Model S and spoke with customers about the benefit of driving an all-electric vehicle.• Attained monthly goals in converting quality traffic into workable leads. Followed up with prospects to schedule test drives.

Honda Center

Anaheim Ducks G.O.A.L. Hockey Program:• Cultivated relationships with local ice and roller hockey rinks in Southern California and leveraged the existing youth hockey community programs.• Assisted manager with each of the G.O.A.L. initiatives including S.C.O.R.E. a G.O.A.L., Throw-Back Classic, Mini 1-on-1, All-Star Academy, Anaheim Ducks High School Hockey League and the i3 Roller Hockey League.• Searched for High School bands to compete in a talent show during the High School Hockey League All-Star Game and set new record of 17 band entries.Wild Wingers Kids Club:• Managed the Kids Club database and assisted with communication regarding Kids Club inquiries. • Assisted with the planning and execution of all Kids Club parties.• Worked Kids Club promotional events and all Anaheim Ducks home games to sell and promote the kit/club. Anaheim Ducks S.C.O.R.E. (school program):• Managed the school assemblies program and oversaw the scheduling, planning and logistics for each school event.• Oversaw the team’s outreach reading events such as Reading Is the Goal Day, Reading Is the Goal classroom parties and Read Across America.• Spearheaded various tasks for Reading Is the Goal, Captain’s Challenge and First Flight Field Trip programs including database management, event planning, creative design, content creation, and promotional items procurement.• Assisted in the planning of the 8th annual Anaheim Ducks S.C.O.R.E. Street Hockey Shootout.

• Assisted with “Try Hockey For Free” programs and other community partner events focused on exposing children to the sport of hockey• Collaborated with the event entertainment staff of 14 by assisting with alumni appearances, game presentation contests, and giveaways for Rangers fans• Co-directed fan video montages for 2014 Playoffs

• Interacted with the community to promote the Anaheim Ducks Hockey Club • Responsible for maintaining professionalism in the public eye while working with the Ducks’ entertainment team to provide fans a great experience during games

• Interacted with the Orange County/Los Angeles community to promote products under the Diageo/Guinness umbrella in bars, restaurants, and lounges• Assisted with new product promotion to sales representatives during bi-annual general sales meetings

• Promoted 5 Hour Energy at local businesses, college campuses, events, marathons, etc.• Successfully hit weekly goals of engaging new consumers to try the product

Assisted with season ticket holder pre/post-game activities, account renewals, All-Star balloting, and MVP Rewards program

Master'S Degree, Kinesiology And Exercise Science

Bachelor'S Degree, Kinesiology/Exercise Science

Activities and Societies: Sport Psychology ClubMinor in Health Science Member of Sports Psychology Club Graduate Assistant for Kinesiology.