Marketing Director And Press Officer
Current• Created and implemented marketing strategies across all platforms to gain traction with future and current customers and clients.• Developed and fostered relationships with other brands, influencers, and outside marketing resources for collaborations, material, and advancement.• Developed content for B2B, B2C, and B2B2C leads and marketing. • Designed and created content for all social media platforms based on customer and brand relationships, customer service needs, supply and demand, trend forecasts, and current events.• Created and executed individual marketing plans and budgets for each brand under the Hickory Brands Inc. umbrella as well as Hickory Brands Inc. as a parent company. • Worked closely with leadership from Sales, Customer Service, Merchandising, and Manufacturing teams to create marketing goals and programs; organizing and leading weekly meetings with each group.• Traveled to tradeshows and client and customer offices and retail locations to complete research and build relationships.• Managed graphic designer to execute marketing visions and ideas. • Managed marketing and travel budgets weekly. • Devised, wrote, and edited descriptions, web content, and press releases for brand creation and advancement and product development.