Marketing Director And Press Officer
Current
Hickory/Lenoir, North Carolina Area
- Created and implemented marketing strategies across all platforms to gain traction with future and current customers and clients.
- Developed and fostered relationships with other brands, influencers, and outside marketing resources for collaborations, material, and advancement.
- Developed content for B2B, B2C, and B2B2C leads and marketing.
- Designed and created content for all social media platforms based on customer and brand relationships, customer service needs, supply and demand, trend forecasts, and current events.
- Created and executed individual marketing plans and budgets for each brand under the Hickory Brands Inc. umbrella as well as Hickory Brands Inc. as a parent company.
- Worked closely with leadership from Sales, Customer Service, Merchandising, and Manufacturing teams to create marketing goals and programs; organizing and leading weekly meetings with each group.