• Create and execute all customer email communications• Work with program managers to develop customer audiences for email, direct mail, social advertising• Develop and execute strategic marketing campaigns to increase sales, customer count and brand awareness• Develop and execute strategic marketing campaigns by customer segments• Establish, execute and measure campaign and overall KPI's• Execute A/B testing to increase Open Rate and CTR while reducing bounce rate• Create and Execute customer Journeys including Welcome, Lapsed, Win-Back, New and Prospect• Collaborate with Pricing Teams to establish customer promotions while keeping margin floor• Support, Create and Execute all company promotions• Collaborate with eCommerce to bring the customer the best possible UX

• Creation and execution of SEM strategy to meet department and company KBI's• Optimization within PPC strategy to increase conv. rate, clicks & AOV while lowering CPC's• Enhancing onsite optimization increase and obtain natural rankings• Budget Forecasting & Tracking• Establishing KBI's for both paid and natural search• Liaison across multiple internal departments• Overseeing and managing external partners• Create, execute and manage all email marketing programs• Develop monthly email marketing goals to increase revenue, CTR and customer counts• Create and develop promotional and pricing codes

• Build personalized SEM strategy as per clients needs • Account Management, Liaison for all clients• Working with internal and external teams to overseeing design and development efforts• Evaluate and report on metrics daily/weekly/monthly

• Project Management, Primary contact for all client interaction.• Communicate and Organize all projects and tasks with internal teams• Work with numerous clients in various different Industries to achieve results (rankings, conversions, traffic etc)• Works with clients for all aspects of their Marketing needs and wants• Strives to achieve results and push ahead of clients competition.• Evaluates web analytics and web trends to improve traffic, rankings and conversions.• Research and recommend new marketing ideas both on-page and offline to improve ROI, brand awareness, conversions and overall traffic• Creation and deployment of email marketing campaigns • Establishing strategic advertising partners• Creation of TV/Radio/Print/Mobile and Text Msg campaigns.• Creation of content for press releases on a monthly basis• Keeping abreast of trends within not only her own industry but within clients industry as well.• Creation of strategic online and offline marketing plans to enhance traffic, revenue and brand awareness.• Creation of contests, giveaways, promotions both online and offline.

• Marketing and Advertising for $2.5M + Company• Strategizing marketing campaigns for 5 divisions, to promote turnover and generate revenue.• Created and implemented fund-raisers and grand openings • Worked with management to keep organization abreast of marketing efforts.• Maintaining and Budgeting day to day Pay-Per Click Accounts.• Controlling and analyzing monthly budget, Creating monthly reports.• Created and organized promotional items for all divisions as well as all events.• Developed strong relationship with clients, vendors and business leaders.