Kate Terry Email & Phone Number

New York, Ny, Us

London, Gb

Leading demand generation to drive brand awareness, generate pipeline, and accelerate inbound revenue.

London, England, Gb

Responsible for delivering on global acquisition and expansion pipeline targets, with a focus on scalable programs and brand growth. Building demand generation at Turtl from the ground up, my focus is on creating demand by educating and inspiring our ICP through owned, earned, and paid channels, as well as capturing demand through intent data and key conversion points along the buyer journey. Major projects include an intent-based campaign and insight engine (Project Jellyfish), linking marketing activities and KPIs to pipeline and revenue outcomes, founding ABM programs and playbooks, bringing in organic social focus as a growth driver, and establishing key personas across the business.

London, England, Gb

After joining to establish the demand generation function within the marketing team, I took on responsibility for campaign strategy, marketing operations, email automation, paid ads, paid search, webinars, events, resourcing, and content distribution. My key priority was to work closely with SDR, Sales, and Account Management teams to drive growth in alignment with business goals.

London, Greater London, Gb

Responsible for promoting graduate and research programmes, with a focus on engaging international markets. Implementing data benchmarking and analysis and incorporating creative brand strategy to create and manage multi-channel campaigns to meet student recruitment targets. Working cross-functionally with university marketing and communications teams, admissions office, senior leadership and academics to increase global visibility of UCL academic and research activities and programmes.

Hørsholm, Dk

While completing a Master's Program at the University of Copenhagen, I worked alongside company leadership to deliver internal and external communications projects for Epista Life Science, a growing consultancy specializing in global regulatory compliance and digital transformation of biotech, pharma, and medical device companies.

Austin, Tx, Us

Led print and digital media and communications strategy for law firm focused on civil rights violations, serious injuries, and wrongful death.

Created and implemented full service digital marketing and advertising campaigns for public, private, and non-profit clients.

Austin, Texas, Us

Edited digital publications and handled audience data for Texas Monthly, a magazine that reports on issues such as politics, the environment, industry, and education and is read by more than 2,500,000 people each month.

Master'S Degree, Cognition And Communication

Bachelor Of Arts (Ba), English Language And Literature

Scandinavian Studies, Scandinavian Languages, Literatures, And Linguistics