Kate Cygan Email & Phone Number

- Oversees and/or manages all departments that impact client deliverables and experience, which includes Marketing Consultants, MarTech Specialists, Copywriters, Designers and Developers.- Created and implemented an elevated Client Experience process, which includes stages from sales to client services handoff, ongoing management of client engagements, and offboarding.- Responsible for addressing, discussing, and providing solutions to client challenges and project issues directly with clients.- Developed and implemented processes, such as Net Promoter Scoring, that directly impact client happiness, client retention, and client referrals. - Reports on department-wide billable utilization of team members, client NPS scoring, and upsells. Identifies, strategizes and assists with ongoing upsell opportunities across the active client portfolio. - Responsible for project resourcing by utilizing capacity and forecasting reports.- Responsible for hiring, onboarding and training new team members, managing performance plans and professional development.- Manages and approves departmental costs and budgets as it relates to software, salaries, team activities, internal and external happiness.

- Created all processes for the Business Development Representative position, including playbooks for: Qualifying Leads, Running a Successful Connect Call, CRM Management & Opportunity Management, BDR Prospecting, and Chatbot Management - Created the Chatbot playbook to guide users through the conversational marketing journey- Was responsible for managing and responding to all incoming leads within 5-minutes - Qualified or disqualified leads through Connect Calls and business research- Executed on database prospecting to generate, on average, 3-5 opportunities per week - Created email nurturing sequences to bring a prospect from the research phase to scheduling an explore call- Managed Drift, a Chatbot, during work hours to schedule sales discussions, provide service-specific resources, or answer website user questions in real-time

- Met monthly with CEOs, CMOs, and Business Owners to: discuss the current state of their business, work through company-wide and departmental challenges, guide the strategic direction of sales and marketing departments, and remove internal impediments to achieve success.- Acted as a high-level strategic liaison between clients and IMPACT to increase and maintain retention- Created and presented 3-month, 6-month and 12-month digital sales and marketing plans

- Lead a team of 5-10 Account Executives. Responsibilities included: reviewing and approving deliverables for quality and strategic direction, hold team meetings (both daily and weekly) to discuss process improvements, client or agency challenges, and opportunities for client or team success, guide and support their career trajectory, provide positive feedback and feedback regarding opportunities for improvement- Assisted in hiring Account Executives - Managed 2-3 clients: created and executed inbound marketing strategies, measured success through KPIs, project managed between internal teams, and was responsible for person client retention & gathering direct feedback on deliverables, management, and communication on a bi-weekly basis

Wallingford, Ct

- Created and executed on inbound marketing strategies - Responsible for tracking and meeting success KPIs for each client - Provided strategic insight to clients through positive, confident and direct communication

Pontiac, Mi

- Created buyer personas to align my clients services and products to the proper marketing strategy and section of the buyers journey- Identified SEO ranking opportunities through keyword and competitor research- Managed and executed SEO strategy through keyword implementation, link building, site audits and page optimization- Built and presented digital plans that encompass personas, SEO recommendations, social mediamarketing, lead generation opportunities and digital content- Wrote optimized content for websites, blog content, email blasts, social media channels and pressreleases ensuring brand tone and voice accuracy- Monitored analytics through Google Analytics, Moz, and native platforms for performance and provide recommendations based on findings- Used HubSpot to help attract visitors, convert leads and close customers- Managed and published content to owned client channels including Facebook, Twitter, LinkedIn, Google+, and blogs- Managed projects from ideation through copywriting, design, web development and review sessions to live dates- Responsible for monitoring industry trends and research to provide recommendations on how clients can evolve their digital strategy

(Transferred from Digitas LBi to Leo Burnett to stay on Buick Canada and GMC Canada Account)- Support and lead digital marketing activities for the GMC Canada and Buick Canada Social Media Accounts- Implement and execute campaigns and strategies for vehicle reveals and launches, promotions, partnerships and sponsorships- Content management for social media channels - Community Management support in handling daily interactions on brand channels by facilitating, developing, and monitoring social conversations- Assist with digital strategy and goals while identifying new opportunities and maintaining marketing and competitive analysis- Daily client and partner agency contact for the GMC Canada and Buick Canada Social Media Account

Greater Detroit Area

- Support and lead digital marketing activities for the GMC Canada and Buick Canada Social Media Accounts- Implement and execute campaigns and strategies for vehicle reveals and launches, promotions, partnerships and sponsorships- Content creation and management for social media channels - Always on Brand Strategist and Community Manager handling daily interactions on brand channels by facilitating, developing, and monitoring social conversations- Assist with digital strategy and goals while identifying new opportunities and maintaining marketing and competitive analysis- Daily client and partner agency contact for the GMC Canada and Buick Canada Social Media Account

Greater Philadelphia Area But Work In Grand Rapids, Mi

- Raised awareness, increased engagement and sold products or services by using social media platforms including: Google+, Facebook, Twitter, YouTube, Flickr, LinkedIn, and Tumblr- Utilize social media scheduling tools, including but not limited to: Hootsuite and Bufferapp- Identified and executed new opportunities to grow customer base- Created and implemented new monthly promotions to engage community members and sell products or services- Created copy for email broadcasts for 3 different clients, each with a distribution list of 10k+- Created sales copy for client landing pages and webinars- Created articles and blog posts about various topics, including but not limited to:Social media, Business, and Client-specific topics- Brand strategist and community manager for 4 separate client pages- Managed projects with strict adherence to scope, timeliness, resources, and budgets