Responsible for strategic marketing of AAdvantage program loyalty communications initiatives, assuring program goals are met through creative and engaging campaigns. Special focus on elite customer base. Develop and lead campaign marketing planning and strategy, creative executions, brand management and results.

Florida Hospital for Children is a comprehensive children’s hospital in Central Florida with 220+ beds, 35+ surgical service lines and 120+ physicians providing destination programs for families around the world who are in need of specialized pediatric care in areas such as neuroscience, cancer, cardiology, and a variety of complex surgical services. Responsible for leading the development, implementation and effectiveness of strategic marketing initiatives for the hospital brand and surgical service lines as well as ensuring patient volume and brand affection.

Responsible for the development, implementation and effectiveness of marketing and strategic communications initiatives that are delivered primarily through web and other interactive media for the agency’s clients.Responsibilities include:• Manage teams comprised of internal and external writers, designers, marketers and web developers.• Recommend marketing strategy and communications plans that produce results and fit cohesively within the client’s overall marketing initiative.• Recommend strategies for search engine optimization and the effective development and integration of social media with traditional marketing tactics.• Act as agency liaison to clients on interactive communication initiatives at the agency.Accomplishments include:• Successfully developed online marketing initiatives for clients in the hospitality, commercial lighting, beauty, health care and retail industries.• Launched 15+ websites per year, all with incremental increases in traffic and conversions.• 2010 AAF Orlando ADDY Awards, Gold ADDY: Interactive Media• 2010 AAF Orlando ADDY Awards, “Best of” ADDY: Interactive Media(Evok formerly Acropolis Advertising)

Concepted, managed and implemented integrated marketing communications, advertising and public relations campaigns for local, statewide and national clients.Responsibilities included:• Acted as primary client liaison and project manager on collateral, advertising and web projects.• Wrote copy for web, direct mail and advertising.• Managed day-to-day public relations activities for retainer clients including pitching and press releases.• Media planning, buying and scheduling.• Managed planning and operations of client promotional events, trade shows and media daysAccomplishments included:• Secured local and national PR clips, including Bizjournals, CNN Money and the Orlando Sentinel for clientsincluding The Foundation for Seminole County Public Schools.• Managed and marketed a Spanish/English real estate event for real estate developer, resulting in seven home contracts in one day.

Managed marketing, advertising and event planning for clients throughout Florida including the Florida Department of Health. Wrote copy for print, TV, brochures and direct mail pieces. Specialized in media buying, scheduling and negotiating rates for print and television media and ensuring maximization of funds.