Kate Ixer Email & Phone Number

Australia

Melbourne, Australia

London, Greater London, United Kingdom

London, United Kingdom

- Managing multi-channel digital campaigns from planning through to delivery. Channels include PPC, display, email, paid social advertising and SMS- Using data insights from campaigns to drive optimisation and improvements across channels- Acting as Appeal Lead for emergency appeals, co-ordinating and overseeing all direct response digital fundraising activity across multiple channels in the event of a major global disaster. This includes working to extreme time pressures, out of hours and on weekends- Working collaboratively with multiple stakeholders across fundraising, communications and international teams on emergency appeals- Managing digital projects for a variety of fundraising products such as innovation and challenge events. Planning and delivering projects and ensuring they meet quality and compliance expectations- Acting as account manager to supplier agencies. Building relationships and ensuring work is delivered on time and to an expected high standard. Holding the agencies to account when they are unable to deliver- Strategically developing the role of the Digital Fundraising Team as a service team to the wider fundraising directorate in a business partner model- Leading on the design and introduction of processes to work within the business partner model, including creating briefing templates, work plan documents and managing team workload- Line management of varying junior levels. Training and inducting new team members, defining their objectives and monitoring performance

London, United Kingdom

- Acting as a channel lead for social media and SMS, leading on supplier management, staff training and building personal expertise in the given channel - Designing and implementing operational processes for social media and SMS- Setting up reporting processes for social and SMS and integrating into standard reporting processes. - Ensuring that campaigns and optimisation are insight led- Planning, building and reporting on Facebook advertising campaigns- Planning and building email campaigns for emergencies and for other fundraising campaigns. Using Dreamweaver to build email in HTML- Sending broadcast SMS donate messages and setting up text-to-donate campaigns- Creating and managing PPC campaigns in Google Adwords and optimising frequently - Experience running A/B testing plans across a number of channels to drive optimisation and increase results- Creating and editing complex web pages using Sitecore CMS

Colchester, United Kingdom

- Digital project management including online and integrated campaigns and website redevelopment projects- Creating the digital strategy to promote supporter growth, develop methods of engagement and integrate digital channels into current methods of marketing- Managing social media strategy and day-to-day activity, alongside developing relationships with social influencers- Developing a content strategy by engaging with internal and external stakeholders to gather different types of content- Creating content calendars and maps to ensure consistent content and regular optimisation- Outlining internal processes to produce and support digital communications and streamline workflows - Collating reports using Google Analytics, website data reports and social media insights to report monthly on online communications performance - Using historic performance data to set targets and KPIs to measure digital successes Improving SEO organically and using a $120,000 Google Adwords grant- Managing the website using a bespoke CMS. - Curating and sending emails to segmented supporters for stewardship and donor development- Graphic design for on and offline materials including infographics, image graphics and posters- Advising and supervising the use of brand and brand assets - Capacity building and training to staff of all levels in best practice on digital channels

Colchester, United Kingdom

Rajasthan, India

- Strengthening the capacity of teachers in a school for tribal girls aged 6-14 years- Producing a comprehensive teaching resource pack on teaching delivery methods and interactive lesson plans- Building relationships with relevant local stakeholders to improve the capacity of the school- Media co-ordinator for whole team, managing outputs for seven volunteers- Delivering a training session to the team on types of media outputs to participate in, from print to digital media- Setting out a brief for volunteers and suggesting topics. Setting deadlines and ensuring these are kept to- Editing articles ensuring they are of high quality, relevant and suitable for VSO, while adhering to brand guidelines and deadlines

London

• Responsible for maintaining the WordPress website including writing copy, blogs and news updates• Develop a social media strategy and use Twitter and Facebook to promote the brand; syndicating content across the social media platforms• Identifying important figures and supporters in the social media sphere and implementing interaction• Monitoring website and social media success using Google Analytics and Social Bro and producing statistical reports for the departments• Managing multimedia activity; liaising with, and preparing briefs for filmmakers. Creating photo slideshows for website content. Managing the photo library• Monitoring the news for issues and opportunities relevant to the charity’s work. Researching and identifying media opportunities and events to expand the awareness of the charity• Working closely with the Campaigns and Policy, and Fundraising teams on how to use media effectively • Monitoring press coverage and collecting press cuttings and compiling a digital and hard copy press folder• Compiling important dates and events list and monitoring for possible media opportunities• Researching policy publications and events for relevant material

London, United Kingdom

• Experience in press dissemination; contacting journalists with features and blogs • Being responsible for recording all press coverage; collecting press cuttings and compiling digital and hard copy press databases • Logging all press coverage and compiling a success report for the Quarterly Panos London report• Desk based research of news publications for possible outlets• Monitoring the news for Panos London coverage and relevant global development news. Identifying news relevant to the organisations work and disseminating via internal morning email• Contributing to weekly editorial meetings; deciding on website content relevant to current affairs• Compiling a weekly internal newsletter consisting of reports from heads of each department, all recent press coverage and feature articles, and disseminating it to all staff and board members• Undertaking general admin tasks such as producing and filing invoices, organising travel and accommodation in the UK and Europe for staff and journalists

Shenfield

• Responsible for maintaining the WordPress website: writing and adding copy, adding photos and improving design layout • Set up Twitter account to promote the charity; responsible for updating and monitoring activity• Contacting local press with The Stuart Feakins Trust’s activities• Assisting in the organisation of events• Being the first point of contact for the trust, supporting fund applicants from application through to fund donation• Contributing to Trustee meetings and taking minutes

Ba, Media And Cultural Studies, 2:1

Education record

Activities and Societies: Sixth Form Charity OfficerSixth Form (2004-2006) Psychology A-Level, A Media Studies A-Level, A Sociology.

Education record