Kate Knopick Email & Phone Number

Saint Paul, MN, US

Minnesota, United States

Connect strategy to action through people by helping clients implement and realize the full value of transformational change efforts. Project examples: Technology and Process Adoption o Designed & executed strategic communications for planning software implementation at $17B CPG client, impacting over 2,000 employees and external partners, on time and on.

Minneapolis, Minnesota, United States

• Integrated formerly separate Insights, Strategy, and Innovation teams with 200+ employees to build a long-term growth capability for Target.
• Aligned leadership team on a clear team vision and key capabilities which led to more efficient project prioritization and resource allocation
• Designed & executed a communications plan to drive understanding of Target’s corporate strategy across the entire enterprise by integrating it into the full employee experience- e.g., recruiting content, learning &.

• Selected to co-lead project with VP of Talent and Change to define aspirational Target culture and how it should evolve to better support company strategy and purpose. Led employee quantitative and qualitative.
• Delivered a clear articulation of the company’s Culture and Values
• Aligned top 600 senior leaders to new Culture and Values through interactive, virtual workshop
• Embedded Culture and Values into full employee experience, from recruiting to on-boarding to day-to-day leadership communication

Greater Minneapolis-St. Paul Area

• Led Target's customer-centricity effort- a multi-year, enterprise-wide culture change to enable all Target employees to keep our customers at the center of decisions in order to fulfill our company Purpose and.
• Designed and executed a multiyear change roadmap that led to mindset and behavior shifts for 300K+ global employees measured through employee engagement survey

Greater Minneapolis-St. Paul Area

Led 10+ person teams that designed and executed custom qualitative and qualitative research on the customer experience across the entire brand engagement process and purchase journey. Facilitated strategy discussions for leadership teams leveraging the Rotman strategy framework.

Greater Minneapolis-St. Paul Area

Designed and executed qualitative and quantitative research projects to influence Merchandising, Marketing and Digital strategies.

• Created and communicated assortment strategy, and led cross-functional team of Design, Marketing, Presentation, and Sourcing to deliver on the strategy for Target's 1750+ stores. Responsible for P&L of $200m business.
• Launched Assets by Sara Blakely shapewear to meet the needs of an underserved market, which doubled Target's shapewear business sales YOY

Led financial audit engagements for clients in Technology, Biotech, Entertainment and Non-Profit Arts. Provided business consulting for high tech and non-profit entrepreneurs at PwC's Entrepreneurship Center; Cambridge, MA

Master Of Business Administration - Mba, Marketing

Activities and Societies: Beta Gamma Sigma, Student admissions interviewer, Honor code juror, Graduation week committee chair, Faith.

Bachelor Of Arts - Ba, Spanish (Major), Economics (Minor)

Activities and Societies: Varsity Crew team, Dean's List, Spanish Honor Society, Junior Year Abroad (Mallorca, Spain)