Mary Ellen Muckerman Email & Phone Number

I collaborate with leaders and teams to activate strategic initiatives through new ways of working that last.

My focus: the HOW that powers the WHAT. I work with organizations to help them be more intentional about their identity and culture — to understand the current state, define their desired experience, and design programs and practices to bridge the gap and enable employees, teams and communities to thrive. Clients included Mozilla Corporation, IDEO/The Just Trust, Zeus Jones, Amplify

San Francisco Bay Area

As a senior leader and influencer of culture and identity for Mozilla, I was focused on building an internal cultural operating system to empower teams to do their best work by delivering business results and demonstrating shared behaviors.I served as the Interim Chief Marketing Officer where I was also a member of the Executive Steering Committee charged with pivoting the organizational business and culture strategy during the COVID-19 pandemic.I originally joined Mozilla in 2014 as Vice President of Brand Engagement where I led global brand strategy, brand marketing, creative, and audience insights teams.⭐ Notable Contributions ⭐➠ Designed and facilitated a participatory process for over 30% of the organization to directly contribute to the foundation of the cultural operating system, which informed the culture and identity annual KPI.➠ Led the insights strategy to identify the Conscious Chooser target audience, focusing product development and marketing investments. ➠ Created the company’s “Internet Health” positioning that guided the development of multiple programs, publications, and campaigns.➠ Initiated Mozilla’s Open Design Process.➠ Co-produced 8 bi-annual Mozilla “all-hands” events.

New York City And San Francisco

While at Wolff Olins, I opened and led the San Francisco office, and managed and mentored US-based team of 15 brand strategists.I also led brand strategy, narrative, and programs focused on culture, capability, offer, and communication strategy for clients that included the Smithsonian Institution, Google, DreamWorks Animation, Target, and Mozilla.

New York City

As a member of the Portfolio launch team, I pioneered a new center of excellence, designed proprietary quantitative and qualitative research studies, and optimized client marketing and advertising strategies.

New York City And Minneapolis

During my tenure at Target, I held instrumental roles for Target Stores and Marshall Field’s lines of business.While at Target, I launched the Marketing and Guest Insights Center, a multi-disciplinary team and practice that leveraged secondary, competitive, and trend research to inform business and marketing strategy. I also pioneered product development processes and marketing programs with external designers such as Isaac Mizrahi, Cynthia Rowley, and Todd Oldham. At Marshall Field's, I led the marketing, advertising and loyalty programs and teams.

Graduate Certificate, Organization Development Consulting And Change Leadership

Bachelor Of Science (B.S.), Marketing & Retail

Masters Of Liberal Studies