Katie Johnson Email & Phone Number

Scandia, Mn, Us

United States

As the Associate Digital Marketing Manager at Ergodyne, I play a critical role in shaping and driving our digital strategy, ensuring that our online presence aligns with our overall business objectives. Reporting to the VP of Marketing, I work closely with the entire marketing team, external partners, and cross-functional teams to enhance our digital channels and overall brand visibility.Team Leadership: Lead and inspire the digital marketing team, collaborating with various departments to ensure that digital strategies align with business goals. Manage partnerships and vendor relationships to optimize our digital tools and platforms.Email Marketing: Develop and execute impactful email campaigns in collaboration with marketing leaders, focusing on product launches and thought leadership. Utilize segmentation and nurturing strategies to guide leads through the sales funnel, integrating efforts with Dotdigital and Netsuite CRM.Social Media Strategy: Partner with the Creative Director to create and execute organic and paid social media strategies that enhance brand visibility and engagement.Content & Data Management: Oversee platform syndication and participate in the PIM cross-functional team to ensure effective data management.SEO Management: Lead SEO strategies to improve organic search rankings and drive website traffic.SEM Strategy: Implement and manage SEM campaigns to boost online visibility and lead generation. Website Management: Spearhead the website's creative vision and collaborate with UX designers and web developers to refine site aesthetics and functionality, ensuring alignment with SEO best practices.Analytics and Reporting: Gather and analyze digital metrics to measure the impact of our efforts and facilitate data-driven decision-making through quarterly reviews with marketing leaders.Innovation and AI: Drive innovation by testing and evaluating new technologies and AI tools that offer clear advantages to the business.

Working closely with the Product Management and Marketing Teams to set process, realistic deadlines, clear roadblocks, and monitor workloads as well as project objectives to ensure that they all stay on track. The role requires strong communication skills and project management experience to focus on supporting the robust marketing pipeline/workflows. Monitor incoming marketing requests to prioritize and ensure work is completed effectively and on time.Spearhead technical tasks to successfully market and launch a product from the early design phases to meeting the eyes of the customer. Manage and provide technical support for product packaging projects, supporting meetings and follow-ups in close partnership with Art Director, Brand Experience Director and Product Managers. Oversee all technical tasks like competitor, UX, retail and SEO research are completed early on. Ensure all digital tasks are set up and allign with the product launch cadence, like getting product copy, graphics, attributes and so on ready and enabled on the website. Lead additional marketing and sales collateral innitiatives like landing pages, print and digital pieces to support both major and minor product launches.Responsible for the continual upkeep, organization, and optimization of the marketing Project Management tool, which is the fulcrum for the workflow within the Marketing team and broader teams of the Organization.Some additional areas of responsibility for this role include translation oversight; email automation and execution; as well as broader Marketing team analytics.

Responsible for the execution of digital tasks like building and sending emails, executing email programs, performing keyword and competitive research to optimize website content, building landing pages and web forms for marketing campaigns, organizing and scheduling product launches and scrubbing lead data.Works closely with the Creative Team, Brand-Experience Team & Digital Team Managers as well as outside teams to track and manage tasks and projects that drive our marketing campaigns and continue to build our great and growing brand through online and offline channels.

• Manage tasks and projects according to the marketing calendar and campaigns using the project management tool, Wrike.• Review marketing requests to set deadlines, assign responsibilities, monitors activities, and summarizes progress of each project.• Collaborate with Marketing, Sales, and Product Management Teams to ensure requirements and direction are clear, communicate issues or delays and gather input/feedback.• Anticipate and navigate risks of tasks/projects and elevates challenges when necessary.• Stay current on new technologies and enhancements to keep project management software optimized and organized for the entire team.• Email – Build, test, segment and execute day-to-day email campaigns, marketing forms, landing pages and automation programs using CRM, MailChimp, Dotdigital.• Blog – Build, test and publish blog posts using WordPress.• Press Releases – Build, test and send PRs using Meltwater.• Videos – Optimize titles/descriptions and upload to web.• Conduct keyword and competitive research to optimize blog posts and product titles, descriptions and FABs for new and existing products. • Collaborate with Product Managers and the Creative Team to ensure images, resources and copy are up-to-date across all platforms• Assist with managing CRM databases and processes for lead generation. Review, scrub and transform lead data before uploading to CRM. Build marketing list queries in CRM for email campaigns.• Help develop and execute strategies to generate new leads and build a strong lead nurturing program.• Set up new surveys/forms, badge scanning and manage ipads for trade shows.• Update reporting for digital channels (email, social, press releases, trade pub advertising, video) and effectively communicate recommendations on ROI and other optimization opportunities. • UTM Tracking URLs – Set up proper tagging to ensure our URLs are tracked for ads, email, social, press releases, literature, etc.

Greater Minneapolis-St. Paul Area

• Work with Sales, Marketing and Product Management teams to execute the company’s communication initiatives:o Build, test and execute email campaigns on the communication schedule.o Segment emails and target appropriate user groups when relevant. o Build, test and execute Blog posts and Press Release articles on the website and Meltwater.• Help manage CRM databases, processes and lead generation: o Build, maintain and update the lead and contact databases by reviewing the data regularly and managing the data imports to make sure everything is accurate and is uploaded correctly as well as fixing errors.o Help develop and execute strategies to generate new leads and build a strong lead nurturing program.• Develop and maintain reporting for digital channels (email, video, social, ads, etc.). Effectively communicate updates and make recommendations on ROI and other optimization opportunities. • Assist with the administration of the website design and development to deliver compelling and relevant content, improve the user experience (UX), optimize for conversions, and generate new leads. o Work closely with Product Managers/Graphics to keep images, resources and video up-to-date video across all platforms (Ergodyne.com, Wistia, YouTube, Dropbox, Google Docs, etc). • Assist in developing and improving search engine visibility (SEO) by continuously reviewing and optimizing keywords for product webpages & blog posts, performing site audits, link building, competitive research, etc. • Work closely with Marcom team to create, execute and manage daily social media posts across multiple platforms. Execute minor giveaways, social paid ads, maintain & find new social influencers and engage with social comments in a timely manner.• Manage website reviews and Tenacious Tester program. • Work with Field Marketing team to set up lead retrieval for Trade Shows.

Greater Minneapolis-St. Paul Area

Assist the Digital Marketing team in the following areas: - Executing email campaigns on the communication schedule.- Getting lead data ready for imports into CRM to update the lead and contact databases.- Updating content and assisting with testing and optimization of the website.- Help pull and update reporting from digital channels (email, website, video, social, etc.).- Help submit new requests and set up iPads for lead retrieval at trade shows.Build, test and launch Press Release articles and Blog posts on the website as directed by the Marketing team.Handle all internal and external requests for images, videos,documents, etc. and make sure they are updated appropriately, organized and backed up.Ensure media leads and contacts are uploaded into CRM and followed up within a timely manner.Assist in managing the Tenacious Tester program by approving/declining new sign ups, answering questions, sending them new products, approving reviews and images, developing reports, etc.Manage the Tenacious Nation inbox. Follow up with Tenacious Testers and forward other emails to the appropriate person on the Marketing team.

Greater Minneapolis-St. Paul Area

Brand Premium Coordination - Coordinate ordering, inventorying, and distributing branded promotional items. - Work with Marketing Director and Operations team to maintain budget parameters and best unit costs.eMarketing Support - Draft press releases and e-blasts featuring new products, product spotlights, promos, announcements, etc. as requested by the marketing team. - Work with marketing manager to keep e-blasts calendar up to date. - Become proficient in Microsoft Dynamics CRM to keep marketing lists and contacts up to date.Digital Media Support - Collect and organize product photos for customers and in our digital archive. - Works as needed with marketing and product management team to coordinate production of packaging, merchandising, promotional materials and photographic images.CRM Database Maintenance - Update and maintain data integrity of CRM database for current customers. - Maintain customer records, contracts and customer agreements.

Forest Lake, Mn

Management & Marketing - Coordinate events such as weddings, banquets or tournaments. - Assist with inventory, scheduling and leading events. - Update social media and web design.- Take leadership role (Assistant Manager) when head of management is gone: clients meetings, maintenance, business partners, etc.- Responsible for cash/credit drawer.- Assist with new hires and training in new employees. Customer Service - Serve customers in a friendly, helpful and timely manner. - Prepare beverages, cook and serve food. - Persistently maintain bar and restaurant area. - Continuously stock, refresh and prepare for the next shift as well as future sales.- Beverage cart, serving on the course.- Coach golf to ages 15 and under.

Bemidji, Mn

- Work with faculty and students. - Proctor exams, deliver and receive confidential information, grade course work/exams for professors, tight deadlines. - Create excel spreadsheets for classes, schedules and ordering of supplies. Strong people skills necessary. - Use of copy machine daily. - Answer phone calls in a timely manner. - Show sincere concern for any questions or complaints.

- Arrange, deliver and prepare food for events and occasions. - Set up the event area for decorations, tables, chairs and buffet area. - Focus on the guests at all times, making sure they always get what they want and are happy.

- Assist students and staff in the use of materials, equipment or services provided by the Bemidji State University Bookstore. - Organization and operation of the Bookstore. - Process incoming/outgoing orders.

- Bus tables, and stock everything. - Prepare salads and other sides. - Run food, check on servers. - Greet customers and always have a good attitude. - Establish relationships with customers for the best dining experience.