Katerine Coque Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

I lead and execute integrated marketing strategies to generate qualified leads, exceed company goals, and drive brand growth in the emerging LATAM market, launched just two years ago.Key Responsibilities:- Lead Generation: Driving lead generation initiatives for sales teams and providing in-depth KPI reporting to measure progress and success.- Demand Generation: Create and execute multi-touch demand generation and account-based marketing campaigns, converting website traffic into leads, and optimizing conversion rates.- Event Management: Oversee and manage events, webinars, and tradeshows to boost brand presence.- Brand Strategy: Strengthen and extend brand awareness in the market through the strategic implementation of SEO and Paid campaigns, while also expanding our social media presence and cultivating valuable PR relationships with key media outlets.- Content Strategy: Lead the creation and deployment of content strategies, including premium content like consumer studies, sector benchmarks, and client testimonials.- Analytics and Insights: Develop and maintain analytics reporting across platforms, extracting key insights for future campaigns and go-to-market strategies. Provide formal proposals and recommendations on tactics.- Budget Management: Responsible for managing the marketing budget and maintaining provider relationships.

Paris, Île-De-France, France

- Website and Blog Management: Successfully oversaw and managed the Spanish SMBs website and blog, ensuring seamless operation and alignment with business objectives.- SEO Optimization: Implemented effective SEO strategies, significantly enhancing online visibility and engagement for the targeted audience.- Content creation: developed and executed a range of content initiatives, including newsletters, guides, articles, and success case stories.- Social media management: responsible for the company's accounts across the key social media platforms in Spain. Producing compelling content and actively engaging users.

Madrid, Community Of Madrid, Spain

- B2C Marketing strategy development.- Social media creator: management of an Instagram account with 52k followers.- Influences Marketing: relationships management with key influencers.- Website content creation in English.- SEO positioning development.

Madrid, Spain

Participation in Conectados and Enamorando al Consumidor conferences.

París Y Alrededores, Francia

Master'S Degree, International Brand Strategy & Marketing

Bachelor'S Degree, Global Communication

Bachelor'S Degree, Advertising And Public Relations

Marketing Analytics

Community Manager