Rut Cano Silva Email & Phone Number

Barcelona, Cataluña, España

Partoo is a B2B saas Scale-up developing an all-in-one digital marketing's platform to help local businesses get closer to their clients. Partoo’s offer is based on 3 value propositions for stores : get found, get chosen, get clients and is designed for large companies, as well as smbs and resellers. - Design, lead, and execute multi-touch, integrated demand generation andaccount-based marketing programs and campaigns to drive qualified newbusiness leads to meet and exceed company goals.- Implement marketing strategies to attract website traffic from our targetaccounts, converting that traffic into new leads for the business andnurturing to convert those leads.- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.- Manage events, webinars, and tradeshows.- Manage marketing budget and contractor's relationships.B2B Marketing · Inbound Marketing · Lead generation · Event Planning · Sales Funnel Optimization

Barcelona, Cataluña, España

• Developing and implementing strategic marketing plans with a 360º orientation. Defining go-to-market strategies, brand positioning, communication plans online & offline, monitore and improve SEO, full paid online campaigns, lead acquisition strategies.• Leading the marketing team of 3 people.• Developing new sales channels: market places(Amazon, Metro, Facebook), two e-commerce• Defining together with the Product Manager theproduct portafolio. Elaborating launching plans for new products.• Manage events• Develop social media channels• Managing the Marketing Budget

Barcelona, Cataluña, España

• Defining together with the sales department thego-to-market strategies for ourportfolio of brands, including portfolio priorities, pricing, promotions and sales fundamentals with omnichannel vision.• Leading the digital and cultural transformation in the company through the implementation of a CRM and the digitalization and optimization of processes.• Building BI/data visualization tools in order to develop a company culture of data-driven decision-making.AchievementsBuilding a temporary tool without financial support that was able to provide de company with data of our clients, increase fidelity and sales and execute channel marketing campaigns.Boost the cultural change of the sales team into a CRM’s strong focus. Creating positive outcomes and building strongest and more efficient relations with the clients.

Barcelona, Cataluña, España

• Leading the transformation of the department in order to integrate a 360o customer service strategy in the company, guaranteeing a perfect alignment with other departments, specially the marketing department and sales.• Developing new customer service policies and procedures, optimizing processes and defining KPIs.• Leading, training and managing the cultural change in a teamof 6 people.• Analysing, measuring and reporting.

In my role as a Project Manager, I worked together with the Trade Marketing department of large multinational FMCG organisations to deliver excellent PoS performance in order to increase brand visibility, sales and maximise ROI. After two years in this role I moved to Sydney for 7 months to live an enriching cultural immersion experience to enhance soft skills like teamwork, communication, leadership, resilience, organising and time management.• Elaborate and execute Point of Sales strategy and RTM through the analysis of the market and the consumer behaviour with data provided by Nielsen.• Coordinate and lead sales force teams, up to 40 people in the national territory. Recruitment, training and evaluating the sales force team.• Budget management.AchievementsGained high performance of the sales team and improved productivity which lead us to hit a record of market share and brand visibility in the point of sales which directly lead to increase sales and ROI. This achievement made grow the project from a budget of 600k to 850k and making the sales team grow from 11 to 18 people.

Barcelona

Executing offline communication plans for renownedbrands, analysis and reporting of the results and ROI.

Sant Joan D'Espí

Account management and prospective engaging of new clients.