Kate Selfridge Email & Phone Number

Washington, Dc, Us

Boston, Massachusetts, Us

Denver, Co, Us

Certificate in Energy & Sustainability within Environmental Policy and Management masters program

Denver, Co, Us

New York, Ny, Us

OnePointFive is a remote, sustainability advisory network that provides easy access to vetted interdisciplinary experts who can support organizations to solve problems and deploy solutions that address their climate impacts.

San Francisco, Ca, Us

Selected for the second ever cohort of the Climatebase Fellowship; an accelerator program that focuses on practical, industry-relevant education surrounding critical climate-related sectors, run by Climatebase in partnership with OnePointFive, made for the next leaders in climate tech.

Toronto, Ontario, Ca

• Built the first internal tool to calculate potential ROI of EPD-based projects by incorporating product conversion metrics into our enterprise revenue model• Continuously monitored & analyzed our user conversion funnel to identify the areas of largest opportunity, both in terms of growth as well as optimization, and implemented strategies to capitalize on said opportunities with high ROI as the key objective• Responsible for developing and executing demand generation programs to acquire & retain the pipeline needed to achieve the company’s annual revenue target• Managed 1 direct report & ~10 cross-functional colleagues indirectly as a pod lead with a focus on driving user LTV

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Primarily responsible for providing ongoing reporting, analysis, and insights around the growth of the demand side of our business, focusing on metrics like retention, LTV, and payback across acquisition channels and markets• In addition to my ongoing analysis, I’ve developed templated forecasting tools, performance dashboards, ROI analyses, and overarching documentation for a variety of growth tactics across multiple channels to enable the organization to grow in a more scalable way• On a day-to-day basis, I spend the majority of my time in Looker, BigQuery, Snowflake, Amplitude, & Google Sheets compiling and reviewing data to synthesize into actionable insights that can be shared across the organization

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Selected by the head of our newly-formed Strategic Accounts team as the first hire to focus on providing in-depth analysis and campaign management support to our top national and international brand partners• Some of my key initial projects included menu performance analysis, customer retention, and general marketplace insights to support the strategic growth initiatives of these brands

Toronto, Ontario, Ca

New York, Ny, Us

• Partnered with our CFO & VP of Operations to found & lead project management department, which included managing a team of 2 Project Managers• Created and implemented company-wide processes to streamline programs, resulting in increased revenue and greater efficiency for both the influencer marketing & SaaS insights business units• Supported the client success & business development teams with forecasted timelines & campaign flighting recommendations• Monitored and managed resources, financials, and timelines for 35+ programs simultaneously

New York, Ny, Us

New York, Ny, Us

• Planned and executed digital marketing strategies and consumer insights research for multiple Fortune 500 companies, including Pfizer, Edgewell Personal Care, and Yum! Brands, to drive revenue & grow overall brand awareness and affinity• Tracked and reported program results based on projected benchmarks and KPIs, optimizing program success & proactively addressing any execution issues on a daily basis

New York, Ny, Us

Greenville, South Carolina, Us

I was promoted and relocated to New York in December of 2013, taking on increased strategic responsibilities, including optimizing internal processes and expanding project management clientside.

Greenville, South Carolina, Us

As a project manager at advertising agency Erwin Penland, I worked across all sectors of the business to build and execute advertising collateral for Verizon Wireless, keeping internal teams organized, budgets in check, and deliverables on schedule. I loved managing projects independently while having the opportunity to collaborate cross-departmentally.

New York, Ny, Us

During my time with Ogilvy, I worked with the RedWorks Studio team as a studio coordinator and production artist. As a studio coordinator, I acted as a liaison between creative, account management, traffic, and production to coordinate the project management to production process. As a production artist, I developed a variety of print file layouts for clients, including S.C. Johnson and Kimberly Clark.

Heidelberg, De

Worked with our in-house advertising agency, as well as collaborated with Leo Burnett, on various corporate advertising campaigns, including print, web, and video productions. Independently developed over 30 original static and dynamic web ads using Adobe Flash, while simultaneously designing a variety of print collateral that complied with Heidelberg's global corporate design standards. Responsible for managing the monthly submission of ad materials to over fifteen national publications.

Responsible for managing the set-up and break down of the merchandise table, while simultaneously monitoring the sales and inventory throughout each two-day event. Assisted the registration and check-in of dancers and observers.

Upper Marlboro, Maryland, Us

Managed twelve client accounts and accounts receivable, including National Geographic and some government accounts. Supported the sales team on calls and in client meetings. Designed and created over twenty sample print pieces, resulting in increased sales to current clients, as well as some new business.

I was competitively selected from the Graphic Communications department as one of six to attend and staff a national conference for the Print on Demand Initiative. I played a key supporting role on-site to the conference staff, handling assignments needed to help host a successful event.

Columbia, Md, Us

My responsibilities touched on all aspects of workflow, including customer service, logo design, website development and management, and Flash design. Designed event logos, such as the Home Builders Association of Maryland MAX Awards, that were printed and/or implemented on client's websites. Conceptualized and developed compelling copy and design for B2B and B2C websites.

Bachelor Of Science, Graphic Communications Management; Emphasis: Advertising

Master'S Degree, Environmental Policy & Management, Energy & Sustainability Concentration