Co-ordinate, a fashion venture founded in 2023 by Katha Chheda and Hashvi Chheda, emerged with a vision to redefine contemporary style with a unique blend of creativity and innovation. Starting from the ground up, the brand embodies a startup spirit, combining passion for fashion and an entrepreneurial drive. Co-ordinate is committed to providing a distinctive range of clothing that seamlessly fuses comfort, trendiness, and individual expression. In just a short span since its inception, the brand has garnered attention and appreciation for its fresh perspective on fashion. As a startup, Co-ordinate has embraced a forward-thinking approach, introducing new designs regularly to captivate the fashion-forward audience.