Manage the central College and Graduate School of Arts & Sciences website (bu.edu/cas), as well as provide guidance, support, and strategy for the 60+ Arts & Sciences department, program, center, and institute websites, helping to create and maintain an engaging and accessible college-wide web presence that projects a bold, dynamic, and consistent brand. Provide front-end interactive design and strategy-creation, editing, and configuration of content and interactive components of websites on WordPress to ensure that websites are fresh, dynamic, up-to-date, and in line with the College brand-as well as ongoing website analysis and search engine optimization for all College and departmental websites.

Produced detailed visuals and infographics (Figma, Adobe Suite)Create brand guide and develop marketing collateral (logos, social media graphics, newsletter templates)Developed reusable newsletter template for distributionDelivered marketing solutions: flyers and promotion graphics and email marketingDesigned directed and translated conceptual input into product and web designManaged and executed various graphic design needs for multiple brandsAsses and update web and mobile apps

Develop and provide feedback in Brand Unlock and Brand Activation deliverablesFormulate a marketing/outreach strategy for coaches in sports domainSet up/schedule exploratory calls with coachesIdentify virtual and in-person events for growing our network and visibility in the women’s sportsServe as a social listening/outreach lead for coaches on behalf of BREAKTHRU Brands Instagram and Twitter accountsResearch relevant industry topics to identify new ways to grow our sports business

Drafted, edited, and published Harvard Women’s Basketball newsletter – Adobe Express / Photoshop / IllustratorCustomized and executed individual recruiting projects from initial contact to on campus visits - Adobe Suite / KeynoteCreated exciting content/graphics to drive Harvard Women’s Basketball social media presenceCollaborated with marketing team for brand/team promotion for events including: Pink Game/KDS Day/IVY Tournament – created jumbotron graphics & provided marketing materialsOversaw player NIL projectsServed as a liaison to Compliance, Facilities, Multimedia, Marketing, Sport Information, Sports Medicine, and the Ticket OfficeDeveloped and managed recruiting system to centralize prospective recruit information into a singular databaseStreamlined coaches in person recruiting process by implementing new technology that auto-generated recruit schedules; increasing efficiency and maximizing limited time when scoutingCollaborated alongside HUDL/ Sportscode – all video related technology (coding & clipping)Took charge of concur solutions and finance reports

Assisted in Recruiting – planning of visits, organization of database, and schedulingAssisted in generating recruiting graphics and videos - Text graphics, print graphics, pamphlets, moving graphics, etc.Helped in planning recruiting missions and creation of presentations at the direction of recruiting coordinator