Katherine Burns Email & Phone Number

Denver, CO, US

Boulder, Colorado, United States

Denver, Colorado, United States

I partner with brands to build and execute successful marketing strategies that drive results. My expertise includes brand strategy, brand ambassador programs, email marketing, and social media.Collaborated with esteemed brands such as HydraPack, PolarBottle, BottleBright, and P.S. Snacks to develop comprehensive brand strategies, establish impactful brand.

-Spearheaded end-to-end ownership of the email marketing strategy, from conceptualization to execution, resulting in driving more than half of the company's total revenue.-Elevated brand visibility and engagement across all digital channels by 30% by overseeing various social platforms including Shopify and Amazon, while curating compelling digital.

Greater Denver Area

-Supported marketing leadership in developing and planning for company rebrand, including new website launch, packaging overhaul, and multi-channel physical and digital marketing material content production.-Worked directly with CMO on 7 new product developments including reformulation and innovation.

-Delivered 9 campaigns directing in-house and freelance creative resources on video and photo production.-Increased brand awareness, visibility and desirability by managing social media calendars, content creation, daily social postings and community engagement with an eye for constant improvement.-Generated and shared monthly reports with internal teams.

Boulder, Colorado

For niche creator and wholesaler of high-end Fair Trade chocolates, analyze natural channel data to create merchandise plans to fill key product voids in market. Assisted creating sales and marketing plans, supported broker relations for retail accounts, coordinated distribution of product samples and marketing materials / mailers / content, and generate.

For this Colorado-based marketing and design agency (clients from Copper Mountain to FirstBank / Zelle). Conducted new business research and analysis (company and industry research) to craft marketing pitches to win new accounts.

Denver, CO

For global network of ultra-luxury vacation homes, researched, constructed and pitched vacation experience for fiscal year 2020. Worked closely with Experiences Team on four major experiential travel product offerings.-Worked on team that created company’s #1 most profitable “customer experience” product offering to date -Selected to attend meetings with.

For University Of Denver Alpha Phi Iota Xi Chapter, managed all social media accounts – Facebook, Instagram, Twitter, Pinterest. Recruited, trained, and managed social media team of 4-6. Planned, organized, and photographed chapter events to increase member and community engagement and participation while creating marketing content. -Increased social media.

Boulder, CO

For this leading organic specialty foods company (in stores ranging from Starbuck’s and Whole Foods to Target), planned and managed monthly social media calendar and content and handled high volume of online / phone-based customer / merchandising issues. Tracked and analyzed social media engagement. –Analyzed results and tweaked content to improve response.

Bachelor Of Science - Bs, Business Administration And Management, Marketing, Cum Laude | 3.84 Cumulative Gpa | 3.94 Marketing Gpa

Activities and Societies: Cherrington Global Scholar

Education record